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Brands are calling your AVATAR in Metaverse–A study to explore XR‐based gamification marketing activities & consumer‐based brand equity in virtual world.

• Authors : Arya, Vikas; Sambyal, Rachita; Sharma, Anshuman

Subjects: BRAND equity; VIRTUAL reality; MARKETINGASIA

• Source: Journal of Consumer Behaviour; Mar2024, Vol. 23 Issue 2, p556-585, 30p

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Telling a different story: How nonprofit organizations reveal strategic purpose through storytelling.

• Authors : Mitchell, Sarah‐Louise; Clark, Moira

Subjects: NONPROFIT organizations; DIGITAL storytelling; ORGANIZATIONAL aims & objectives

• Source: Psychology & Marketing; Jan2021, Vol. 38 Issue 1, p142-158, 17p, 7 Diagrams, 6 Charts

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Creating and interpreting brand authenticity: The case of a young brand.

• Authors : Guèvremont, Amélie

Subjects: BRAND name products; AUTHENTICITY (Philosophy); BRAND equity

• Source: Journal of Consumer Behaviour; Nov/Dec2018, Vol. 17 Issue 6, p505-518, 14p

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How to Own Your Niche.

Subjects: NONPROFIT organizations; MARKETING; BRAND image

• Source: Nonprofit Communications Report; Aug2019, Vol. 17 Issue 8, p7-7, 1p

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