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Academic Journal

A Meta-Analysis of Brand Extension Success: The Effects of Parent Brand Equity and Extension Fit.

Subjects: BRAND extension; BRAND equity; BRANDING (Marketing)

  • Source: Journal of Marketing; Nov2023, Vol. 87 Issue 6, p906-927, 22p

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Academic Journal

Shared Brand Equity.

Subjects: BRAND equity; MARKETING; COMMUNICATION in marketing

  • Source: Journal of Advertising; Jun/Jul2023, Vol. 52 Issue 3, p311-329, 19p, 1 Diagram, 2 Charts

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Academic Journal

The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention - focus on VIP customers.

Subjects: BRAND image; BRAND equity; CONSUMERS

  • Source: Journal of Global Scholars of Marketing Science; Mar2024, Vol. 34 Issue 2, p123-142, 20p

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Academic Journal

Brands are calling your AVATAR in Metaverse–A study to explore XR‐based gamification marketing activities & consumer‐based brand equity in virtual world.

Subjects: BRAND equity; VIRTUAL reality; MARKETINGASIA

  • Source: Journal of Consumer Behaviour; Mar2024, Vol. 23 Issue 2, p556-585, 30p

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Academic Journal

Decoding the Luxury Brand Attachment: The Power of Social Media in Driving Consumer Action in Kuwait.

Subjects: CONSUMER psychology; BRAND image; BRAND equityKUWAIT

  • Source: Human Behavior & Emerging Technologies; 2/26/2024, Vol. 2024, p1-13, 13p

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Academic Journal

The Influence of Perceived Service Quality, Price Fairness, Consumer Satisfaction on Consumer Loyalty Towards Starbucks's Consumers.

Subjects: CUSTOMER satisfaction; QUALITY of service; PRICESJAKARTA (Indonesia)

  • Source: Dinasti International Journal of Digital Business Management (DIJDBM); Feb2024, Vol. 5 Issue 2, p340-351, 12p

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Academic Journal

Social-relational capabilities: strategic transformation of brand resources to increase brand equity.

Subjects: BRAND equity; SOCIAL network theory; SOCIAL marketing

  • Source: International Review of Retail, Distribution & Consumer Research; Feb2024, Vol. 34 Issue 1, p73-103, 31p

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Conference

Role of AI in enhancing brand equity.

Subjects: BRAND equity; LOW-income consumers; ARTIFICIAL intelligence

  • Source: AIP Conference Proceedings; 2023, Vol. 2821 Issue 1, p1-4, 4p

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Academic Journal

Coincidental brand origins influence persuasion based on need for cognition.

Subjects: CROWD funding; MARKETING; BRAND equity

  • Source: European Journal of Marketing; 2024, Vol. 58 Issue 1, p255-289, 35p

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Academic Journal

CLOSED-LOOP SUPPLY CHAIN INTEGRATION: ASSESSING MARKETING IMPACTS AND CUSTOMER PERCEPTIONS OF SUSTAINABLE BRAND VALUE IN THE SAUDI PHOTOVOLTAIC INDUSTRY.

Subjects: MARKETING; BRAND equity; SUPPLY chains

  • Source: International Journal of Professional Business Review (JPBReview); 2023, Vol. 8 Issue 12, p1-20, 20p

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  • 1-10 of  482 results for ""BRAND equity""