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Academic Journal

Country-of-manufacture effects for known brands.

Subjects: BRAND equity; MANUFACTURED products; MARKETINGJAPAN; MEXICO

  • Source: European Journal of Marketing; 2003, Vol. 37 Issue 1/2, p133-153, 21p, 7 Diagrams

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Periodical

Japan Builds Brands to Last.

Subjects: BRAND equity; SCIENTIFIC surveys; CONSUMER preferencesJAPAN

  • Source: Marketing News; 5/30/2010, Vol. 44 Issue 7, p12-12, 1p, 1 Color Photograph

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  • 1-2 of  2 results for ""BRAND equity""