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Academic Journal

Twitter power: Tweets as electronic word of mouth.

Authors : Jansen, Bernard J.; Zhang, Mimi; Sobel, Kate

Subjects: MICROBLOGS; BRAND name products; CONSUMER behavior

Source: Journal of the American Society for Information Science & Technology. Nov2009, Vol. 60 Issue 11, p2169-2188. 20p. 2 Color Photographs, 3 Diagrams, 13 Charts, 1 Graph.

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