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Narayana Health unveils new brand identity.

Subjects: *BRAND identification; *ADVERTISING; *BRAND awarenessNARAYANA Health (Company)SHETTY, Devi Prasad

• Source: FRPT - Advertising Snapshot. 9/23/2023, p7-8. 2p.

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Most Likable Super Bowl LVIII Ads: Which "Big Game" spots scored the most with audiences this year?

Subjects: *ADVERTISING; *BRAND identification; *CONSUMER psychology

• Source: Broadcasting & Cable - Multichannel News. Mar2024, Vol. 154 Issue 2, p48-48. 1/2p.

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Investigating the Effects of Narrative Advertising in a Real-Life Setting.

• Authors : Yıldız, Serdar; Sever, Necip Serdar

Subjects: ADVERTISING; BRAND identification; BRANDING (Marketing)

• Source: International Journal of Market Research; Jul2022, Vol. 64 Issue 4, p541-559, 19p, 2 Charts

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Audio identity in branding and brand communication strategy: a systematic review of the literature on audio branding.

• Authors : Vidal-Mestre, Montserrat¹ ; Freire-Sánchez, Alfonso² ; Calderón-Garrido, Diego³

Subjects: BRANDING (Marketing); BRAND identification; COMMUNICATION strategies

• Source: El Profesional de la Información. sep/oct2022, Vol. 31 Issue 5, p1-12. 12p.

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The processing of native advertising compared to banner advertising: an eye-tracking experiment.

• Authors : De Keyzer, Freya; Dens, Nathalie; De Pelsmacker, Patrick

Subjects: NATIVE advertising; EYE tracking; CONSUMER attitudes

• Source: Electronic Commerce Research; Sep2023, Vol. 23 Issue 3, p1921-1940, 20p

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EL CONTENIDO AUDIOVISUAL COMO TÉCNICA DE MARKETING. BRANDED CONTENT: Caso de Eugenio Recuenco.

• Authors : GÓMEZ ARROYO, ANA ROSA

Subjects: BRAND name products; DIGITAL transformation; INTERNET content

• Source: Visual Review; 2023, Vol. 15 Issue 2, p1-9, 9p

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Yellow lands the creative mandate for Dlecta Foods Pvt. Ltd.

Subjects: *FOOD industry; *BRAND identification; *BRAND name products

• Source: FRPT - Advertising Snapshot. 7/1/2022, p36-37. 2p.

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POWER TO THE PEOPLE.

• Authors : PHILP, BRUCE

Subjects: *BRAND identification; *BUSINESS models; *ADVERTISING

• Source: Canadian Business. Apr2015, Vol. 88 Issue 4, p22-22. 1p.

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Saatvik Solar Ropes in Ravindra Jadeja as National Brand Ambassador.

Subjects: *BRAND identification; *SOLAR energy; *ADVERTISINGJADEJA, Ravindra

• Source: FRPT - Advertising Snapshot. 9/14/2023, p18-18. 1p.

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How a blurry background in product presentation influences product size perception.

• Authors : Meng, Lu; Kou, Sining; Duan, Shen

Subjects: SIZE perception; BRAND name products; ADVERTISING

• Source: Psychology & Marketing; Aug2022, Vol. 39 Issue 8, p1633-1645, 13p, 3 Diagrams, 1 Chart, 3 Graphs

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