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Academic Journal

How the ESGs Affect Company Branding and Stakeholder Psychology.

Subjects: INVESTORS; BRAND identification; RESEARCH personnelUNITED Nations

  • Source: KnE Social Sciences; 10/19/2023, p373-384, 12p

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Periodical

The Four Factors of Risk.

Subjects: *RISK perception; *CONSUMER behavior; *SELLING & psychology

  • Source: American Salesman. Sep2015, Vol. 60 Issue 9, p29-30. 2p.

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Periodical

MAKING THE MOST OF MUSIC.

Subjects: *MUSIC in advertising; *BRAND identification; *CONSUMER behavior

  • Source: Advertising Age. 6/11/2007, Vol. 78 Issue 24, p21-21. 1/2p.

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Conference

Using Visual Interference to Establish New Brand-Attribute Linkages.

Subjects: *BRAND identification; *PRODUCT attributes; *BRAND image

  • Source: Advances in Consumer Research. 2011, Vol. 38, p862-864. 3p.

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Academic Journal

Antecedents and consequences of salesperson identification with the brand and company.

Subjects: SALES personnel; BRAND identification; CORPORATE image

  • Source: Journal of Personal Selling & Sales Management; Winter2014, Vol. 34 Issue 1, p3-18, 16p, 1 Diagram, 2 Charts

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Academic Journal

Leveraging Virtual Attribute Experience in Video Games to Improve Brand Recall and Learning.

Subjects: IN-game advertising (Electronic games); ADVERTISING & psychology; VIDEO gamers

  • Source: Journal of Advertising; 2013, Vol. 42 Issue 2/3, p170-182, 13p, 3 Charts

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Academic Journal

Psychophysiological Responses to Background Brand Placements in Video Games.

Subjects: IN-game advertising (Electronic games); PSYCHOPHYSIOLOGY; GALVANIC skin response

  • Source: Journal of Advertising; 2013, Vol. 42 Issue 2/3, p251-263, 13p

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Academic Journal

Brand storytelling: A three-dimensional perspective.

Subjects: BRAND identification; ADVERTISING campaigns; BRANDING (Marketing)

  • Source: Journal of Brand Strategy; Autumn-Fall2019, Vol. 8 Issue 2, p146-159, 14p

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Academic Journal

Investigating Factors Affecting Brand Awareness of Virtual Advertising.

Subjects: MARKETING research; BRAND identification; ADVERTISING

  • Source: Journal of Sport Management; Jul2009, Vol. 23 Issue 4, p511-544, 34p, 8 Charts

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Academic Journal

Brand Origin Identification by Consumers: A Classification Perspective.

Subjects: CONSUMER behavior research; CONSUMER research; NATIONALISM & economics

  • Source: Journal of International Marketing; 2008, Vol. 16 Issue 1, p39-71, 33p, 8 Charts

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  • 1-10 of  137 results for ""BRAND identification""