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Periodical

Weighing in on Net Promoter.

Subjects: *CUSTOMER loyalty; *BRAND loyalty; *MARKETINGREICHHELD, Fred

  • Source: Advertising Age. 9/10/2007, Vol. 78 Issue 36, p26-26. 1/5p.

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Periodical

TAKE BACK CONTROL OF THE PURCHASE.

Subjects: *BRAND evaluation; *BRAND loyalty; *BRAND mobility

  • Source: Advertising Age. 9/3/2007, Vol. 78 Issue 35, p13-13. 4/5p. 1 Color Photograph.

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Periodical

THE BOBOSPHERE.

Subjects: *MARKETING; *CONSUMER behavior; *BRAND loyaltyAPPLE Inc. APPLE Inc. APPLE Inc. AAPL

  • Source: Advertising Age. 6/25/2007, Vol. 78 Issue 26, p17-17. 3/5p.

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Periodical

VML's kingly strategy.

Subjects: *HAMBURGERS; *INTERNET marketing; *BRAND loyaltyVML Inc. ; BURGER King Corp.

  • Source: Advertising Age. 9/24/2001, Vol. 72 Issue 39, p28. 1/3p. 1 Color Photograph.

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