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Academic Journal

Publication Productivity in the Three Leading U.S. Advertising Journals: Inaugural Issues through 1988.

Subjects: ADVERTISING; SCHOLARLY publishing; LITERATURE reviews

  • Source: Journal of Advertising; 1990, Vol. 19 Issue 1, p52-60, 9p, 7 Charts

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Academic Journal

A FRAMEWORK FOR ASCERTAINING DECEPTION IN CHILDREN'S ADVERTISING.

Subjects: ADVERTISING & children; FALSE advertising; CHILDREN

  • Source: Journal of Advertising; Winter80, Vol. 9 Issue 1, p11-18, 8p

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Academic Journal

Children's Television Advertising: The Attitudes and Opinions of Elementary School Guidance Counselors.

Subjects: ADVERTISING; ELEMENTARY school counselors; TELEVISION advertising & children

  • Source: Journal of Advertising; Fall78, Vol. 7 Issue 4, p9-16, 8p

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Academic Journal

Race As A Dimension In Children's TV Advertising: The Need for More Research.

Subjects: TELEVISION advertising & children; BLACK white differences; VARIATION in child development

  • Source: Journal of Advertising; Summer77, Vol. 6 Issue 3, p5-10, 6p

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Academic Journal

The Evaluative Consequences of Experiencing Unexpected Favorable Events.

Subjects: SWEEPSTAKES; PRIZES (Contests & competitions); ADVERTISING management

  • Source: Journal of Marketing Research (JMR); Feb1990, Vol. 27 Issue 1, p51-60, 10p, 3 Charts

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Academic Journal

DISTANCE EVALUATION EFFECTS IN ADVERTISING.

Subjects: JOB stress; PSYCHOLOGICAL stress; EVALUATION

  • Source: Journal of Business & Psychology; Fall98, Vol. 13 Issue 1, p85-100, 16p

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Academic Journal

Mass Media and Adolescent Minority Consumers: An Experiment in Effectiveness.

Subjects: MASS media & youth; MINORITIES; MARKETING

  • Source: Journal of the Academy of Marketing Science; Fall76, Vol. 4 Issue 4, p682-693, 12p, 3 Charts

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Academic Journal

Return on Advertising: Another Approach.

Subjects: ADVERTISING; SALES; MANAGEMENT

  • Source: Journal of the Academy of Marketing Science; Fall75, Vol. 3 Issue 4, p383-395, 13p, 1 Diagram, 1 Chart

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Academic Journal

The Role of Thematic Congruence Between a Mood-Inducing Event and an Advertised Product in Determining the Effects of Mood on Brand Attitudes.

Subjects: ADVERTISING; MOOD (Psychology); MESSAGE processing (Telecommunication)

  • Source: Journal of Consumer Psychology (Taylor & Francis Ltd); 1994, Vol. 3 Issue 1, p1, 27p, 4 Graphs

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Academic Journal

3.0 MARKETING POLICY DECISIONS.

Subjects: INDUSTRIAL management; MARKETING; TELEPHONE systemsABA Banking Journal (Periodical); JOURNAL of Advertising Research (Periodical)LEWIS, John H.; TINSLEY, Dillard B.; MAYER, Martin, 1928-2019

  • Source: Journal of Marketing; Spring80, Vol. 44 Issue 2, p105-106, 2p

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  • 1-10 of  10 results for ""Barry, Thomas E.""