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Academic Journal

From Free to Paid: Monetizing a Non-Advertising-Based App.

Subjects: MOBILE apps; MONETIZATION; PRICING

  • Source: Journal of Marketing Research (JMR); Aug2023, Vol. 60 Issue 4, p707-727, 21p, 2 Diagrams, 4 Charts, 4 Graphs

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Academic Journal

Commercial Success Through Commercials? Advertising and Pay-TV Operators.

Subjects: BUSINESS success; CABLE television advertising; SUBSCRIPTION television

  • Source: Journal of Marketing Research (JMR); Oct2021, Vol. 58 Issue 5, p925-947, 23p, 1 Diagram, 9 Charts, 3 Graphs, 2 Maps

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Academic Journal

The Effect of Banner Advertising on Internet Purchasing.

Subjects: ADVERTISING; ONLINE databases; ELECTRONIC commerce

  • Source: Journal of Marketing Research (JMR); Feb2006, Vol. 43 Issue 1, p98-108, 11p, 2 Charts

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  • 1-10 of  21 results for ""CHINTAGUNTA, PRADEEP""