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Academic Journal

Retail store formats, competition and shopper behavior: A Systematic review.

Authors : Bonfrer, André (AUTHOR); Chintagunta, Pradeep (AUTHOR); Dhar, Sanjay (AUTHOR)

Subjects: RETAIL stores; CONSUMER behavior; CONSUMER preferences

Source: Journal of Retailing. Mar2022, Vol. 98 Issue 1, p71-91. 21p.

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Academic Journal

Pharmaceutical Product Recalls: Category Effects and Competitor Response.

Authors : Bala, Ram; Bhardwaj, Pradeep; Chintagunta, Pradeep K.

Subjects: DRUG recall; PHARMACEUTICAL industry; ECONOMIC competition

Source: Marketing Science; Nov/Dec2017, Vol. 36 Issue 6, p931-943, 13p

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Academic Journal

Structural Modeling in Marketing: Review and Assessment.

Authors : Chintagunta, Pradeep; Erdem, Tülin; Rossi, Peter E.

Subjects: MARKETING research; MARKETING; THEORY

Source: Marketing Science; Nov/Dec2006, Vol. 25 Issue 6, p604-616, 13p

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Academic Journal

Research Note--Sole Entrant, Co-optor, or Component Supplier: Optimal End-Product Strategies for Manufacturers of Proprietary Component Brands.

Authors : Venkatesh, R.; Chintagunta, Pradeep; Mahajan, Vijay

Subjects: BRAND name products; TECHNOLOGICAL innovations management; ORIGINAL equipment manufacturers3COM Corp.; INTEL Corp.

Source: Management Science; Apr2006, Vol. 52 Issue 4, p613-622, 10p, 1 Chart, 2 Graphs

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Academic Journal

Time-Varying Competition.

Authors : Sudhir, K.; Chintagunta, Pradeep K.; Kadiyali, Vrinda

Subjects: PRICES; ECONOMIC demand; PRICINGEASTMAN Kodak Co.; FUJIFILM Corp.

Source: Marketing Science; Winter2005, Vol. 24 Issue 1, p96-109, 14p, 4 Charts

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Academic Journal

Strategic Pricing and Detailing Behavior in International Markets.

Authors : Chintagunta, Pradeep C.; Desiraju, Ramarao

Subjects: MARKETING; MARKET segmentation; PRICING

Source: Marketing Science; Winter2005, Vol. 24 Issue 1, p67-80, 14p, 8 Charts

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Academic Journal

Structural Applications of the Discrete Choice Model.

Authors : Dube, Jean-Pierre; Chintagunta, Pradeep; Petrin, Amil

Subjects: STRATEGIC planning; ECONOMIC impact; COMPETITION

Source: Marketing Letters; Aug2002, Vol. 13 Issue 3, p207-220, 14p, 1 Chart

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Academic Journal

Investigating Dynamic Multifirm Market Interactions in Price and Advertising.

Authors : Vilcassim, Naufel J.; Kadiyali, Vrinda; Chintagunta, Pradeep K.

Subjects: MARKET share; COMPETITION; PROFIT maximization

Source: Management Science; Apr99, Vol. 45 Issue 4, p499-518, 20p, 5 Charts

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Academic Journal

Investigating the Sensitivity of Equilibrium Profits to Advertising Dynamics and Competitive Effects.

Authors : Chintagunta, Pradeep K.

Subjects: CORPORATE profits; DUOPOLIES; IMPERFECT competition

Source: Management Science; Sep93, Vol. 39 Issue 9, p1146-1162, 17p

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Academic Journal

AN EMPIRICAL INVESTIGATION OF ADVERTISING STRATEGIES IN A DYNAMIC DUOPOLY.

Authors : Chintagunta, Pradeep K.; Vilcassim, Naufel J.

Subjects: ADVERTISING; DUOPOLIES; COMPETITION

Source: Management Science; Sep92, Vol. 38 Issue 9, p1230-1244, 15p

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