Subjects: INVENTORY control; PRODUCT coding; CONSUMER behavior research
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Subjects: CUSTOMER satisfaction; EXTERNALITIES; FINANCIAL services industry
Subjects: WORD of mouth advertising; VIRAL marketing; BLOGS
Subjects: MULTIVARIATE analysis; PHYSICIANS; MEDICAL prescriptions
Subjects: FILM box office revenue; INTERNET users; MOTION picture marketing
Subjects: PRICE sensitivity; ELASTICITY (Economics); HOUSEHOLDS
Subjects: MARKETING research; MARKETING; THEORY
Subjects: BRANDING (Marketing); PRODUCT management research; CONSUMER preferences researchPROCTER & Gamble Co.
Subjects: BRAND choice; CONSUMER preferences; BRAND loyalty
Subjects: MARKETING; POCKET computers; COMPUTER industry