Subjects: CUSTOMER loyalty programs; CUSTOMER loyalty; RETAIL industry
Record details
Subjects: SALES promotion; MARKETING strategy; PRICES
Subjects: DIRECT marketing; SUPPLY & demand; RATE of return
Subjects: PRICES; MARKET exit; PRICING
Subjects: MARKETING mix; VIDEO game consoles; PRICESUNITED States
Subjects: CONSUMER behavior research; GENERIC products; BRAND name products
Subjects: BRAND choice; CONSUMER preferences; BRAND loyalty
Subjects: PRICES; ECONOMIC demand; PRICINGEASTMAN Kodak Co.; FUJIFILM Corp.
Subjects: COMMERCIAL products; CONSUMERS; PRICES
Subjects: NEW product development; PRODUCT differentiation; ECONOMIC competition