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Coke tightens ties with Burger King.

• Authors : Kramer, Louise

Subjects: *RESTAURANTS; *RETAIL franchises; BEVERAGE industry equipmentUNITED StatesCOCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO; BURGER King Corp.

• Source: Advertising Age. 1/18/1999, Vol. 70 Issue 3, p3-45. 2p.

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Gatorade, Coke eye tie.

• Authors : Liesse, J.; Fahey, A.

Subjects: *SALES; *CONVENIENCE stores; BEVERAGESQUAKER Oats Co. 168243751 QUAKER Oats Co. QUAKER Oats Co. 168243751 168243751 QUAKER Oats Co. 168243751 OAT; COCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO; COCA-Cola Enterprises Inc. 118267624 COCA-Cola Enterprises Inc. COCA-Cola Enterprises Inc. 118267624 118267624 COCA-Cola Enterprises Inc. 118267624 CCE

• Source: Advertising Age. 1/27/1992, Vol. 63 Issue 4, p3-48. 2p.

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Sprite.

Subjects: *PACKAGING; BEVERAGES; BEVERAGE advertisingCOCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO; OGILVY & Mather Worldwide Inc.

• Source: Advertising Age. 5/12/2003, Vol. 74 Issue 19, p24-24. 1/4p. 4 Color Photographs.

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Ginger Sprite tested in China.

• Authors : Madden, Normandy; Wentz, Laurel

Subjects: SOFT drinks; BEVERAGES; FLAVORCHINACOCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO

• Source: Advertising Age. 1/31/2005, Vol. 76 Issue 5, p16-16. 1/6p. 1 Color Photograph.

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Coke will test rival to Mountain Dew.

• Authors : Ross, Chuck

Subjects: *TEST marketing; BEVERAGESUNITED StatesCOCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO; LEO Burnett Co. Inc.

• Source: Advertising Age. 4/29/1996, Vol. 67 Issue 18, p3-3. 1/9p. 1 Color Photograph.

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Minute Maid warms to shelf-stable drinks.

• Authors : Magiera, Marcy

Subjects: *ADVERTISING; *MARKETING; *TELEVISION advertisingUNITED StatesCOCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO

• Source: Advertising Age. 2/28/1994, Vol. 65 Issue 9, p17-17. 1/4p. 2 Black and White Photographs.

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Ads may stem Coke's decline, growth will require innovation.

• Authors : Bloom, Jonah

Subjects: ADVERTISING campaigns; BEVERAGES; COCA-Cola Co.

• Source: Advertising Age. 11/22/2004, Vol. 75 Issue 47, p15-15. 3/8p. 1 Color Photograph.

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Powerade's play gooses Gatorade.

• Authors : Chura, Hillary; Thompson, Stephanie

Subjects: BEVERAGES; PEPSICO Inc.; COCA-Cola Co.UNITED StatesUNITED StatesUNITED StatesReport Available

• Source: Advertising Age. 2/18/2002, Vol. 73 Issue 7, p5-5. 1/3p.

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Cadbury awaits root beer blitz.

• Authors : Gleason, Mark; Wallenstein, Andrew; Whalen, Jeanne

Subjects: BEVERAGE industry; BEVERAGES; COCA-Cola Co.UNITED StatesUNITED StatesUNITED StatesReport Available

• Source: Advertising Age. 11/27/1995, Vol. 66 Issue 48, p40-40. 1/2p. 4 Black and White Photographs.

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Mary Minnick FRUITOPIA.

• Authors : Wallenstein, Andrew

Subjects: MARKETING; MINNICK, Mary; COCA-Cola Co.

• Source: Advertising Age. 6/26/1995, Vol. 66 Issue 26, p66-66. 1/7p. 1 Color Photograph.

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