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Academic Journal

Silo busting: how to execute on the promise of customer focus.

  • Authors : Gulati R; Northwestern University, Kellogg School of Management, Evanston, Illinois, USA.

Subjects: Consumer Behavior* ; Marketing* ; Organizational Innovation*

  • Source: Harvard business review [Harv Bus Rev] 2007 May; Vol. 85 (5), pp. 98-108, 145.Publisher: Harvard Business School Pub Country of Publication: United States NLM ID: 9875796 Publication Model: Print Cited Medium: Print ISSN:

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Periodical

Overcoming commoditization.

Subjects: *COMMODIFICATION; *COMMERCE; *MARKETING

  • Source: Supply House Times. Aug2018, Vol. 61 Issue 6, p56-57. 2p.

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Academic Journal

An anatomy of carewashing: Corporate branding and the commodification of care during Covid-19.

Subjects: HOUSE brands; COVID-19; COMMODIFICATION

  • Source: International Journal of Cultural Studies; Jul2022, Vol. 25 Issue 3/4, p268-286, 19p

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Periodical

The Nestlé Bottled Water Cycle.

Subjects: NESTLE SA; BOTTLED water industry & the environment; DRINKING waterMICHIGANMICHIGANMICHIGANReport Available

  • Source: Bloomberg Businessweek. 9/25/2017, Issue 4539, p56-61. 6p. 3 Color Photographs, 1 Cartoon or Caricature.

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Academic Journal

Beauty and the Banana: it is a commercial promotion, not a public health campaign.

  • Authors : Elliott C; Canada Research Chair, Food Marketing, Policy and Children's Health and Professor of Communication, University of Calgary, SS236, 2500 University Drive NW, Calgary, AB, T2N 1N4, Canada. .

Subjects: Diet, Healthy* ; Health Promotion* ; Public Health*

  • Source: Canadian journal of public health = Revue canadienne de sante publique [Can J Public Health] 2018 Jun; Vol. 109 (3), pp. 436-438. Date of Electronic Publication: 2018 Apr 16.Publisher: Springer Nature Country of Publication: Switzerland NLM ID: 0372714 Publication Model: Print-Electronic Cited Medium: Internet ISSN:

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Academic Journal

Cities are Not Products.

Subjects: URBAN geography; PLACE marketing; COMMODIFICATION

  • Source: Tijdschrift voor Economische en Sociale Geografie (Journal of Economic & Social Geography); Feb2020, Vol. 111 Issue 1, p10-17, 8p

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  • 1-10 of  117 results for ""COMMODIFICATION""