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Academic Journal

Do fast fashion sustainable business strategies influence attitude, awareness and behaviours of female consumers?

Subjects: *Sustainable fashion; Business planning; Fast fashion

  • Source: Business Strategy & the Environment (John Wiley & Sons, Inc). Feb2024, Vol. 33 Issue 2, p1081-1098. 18p.

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Academic Journal

The influence of greenwashing practices on brand attitude: A multidimensional consumer analysis in Germany.

Subjects: *Greenwashing (Marketing); Consumer attitudes; User-generated contentGermany

  • Source: Business Strategy & the Environment (John Wiley & Sons, Inc). Feb2024, Vol. 33 Issue 2, p597-625. 29p.

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Academic Journal

Connecting the Plot Points: How Consumers Use and Respond to Narratives.

Subjects: Consumers; Storytellers; Social enterprises

  • Source: Journal of the Association for Consumer Research. Jan2024, Vol. 9 Issue 1, p1-8. 8p.

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Academic Journal

Impact of a corporate social responsibility message on consumers' sustainable behaviours and purchase intentions.

Subjects: Social responsibility of business; Consumers; Consumer attitudes

  • Source: Corporate Social Responsibility & Environmental Management. Jan2024, Vol. 31 Issue 1, p579-599. 21p.

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