Search Results

Display Settings
Results per page: 10
Sort By: Relevance
Filter
  • 1-10 of  4,922 results for ""CONSUMER attitudes""

Your Filters

Filter by : Subject Subject : advertising
Reset filters
Item request has been placed! ×
Item request cannot be made. ×
loading  Processing Request
Periodical

The Best Ad You've Ever Seen?

Subjects: *CONSUMERISM; *CONSUMER attitudes; *SMALL business

  • Source: Entrepreneur. Nov/Dec2023, Vol. 51 Issue 6, p22-22. 1p. 1 Color Photograph.

Record details

Read Online Read More Add to Saved list
×
Academic Journal

Financially constrained consumer responses toward attribute- and goal-framed advertisements.

Subjects: CONSUMER behavior; COVID-19 pandemic; ADVERTISING

  • Source: Social Behavior & Personality: an international journal. Sep2023, Vol. 51 Issue 9, p1-11. 11p.

Record details

Read Online Read More Add to Saved list
×
Academic Journal

When the Medium Is the Message: A Meta-Analysis of Creative Media Advertising Effects.

Subjects: CONSUMER attitudes; AWARENESS advertising; STRUCTURAL equation modeling

  • Source: Journal of Advertising; Apr/May2024, Vol. 53 Issue 2, p278-295, 18p

Record details

Read Online Read More Add to Saved list
×
Academic Journal

Green animation advertising of food: Influence on green trust and green customer citizenship behavior.

Subjects: FOOD advertising; CONSUMER attitudes; TRUSTCHINA

  • Source: Social Behavior & Personality: an international journal. Jul2023, Vol. 51 Issue 7, p1-7. 7p.

Record details

Read Online Read More Add to Saved list
×
Academic Journal

Attitudes towards gamification advertising in Vietnam: a social commerce context.

Subjects: SOCIAL media; DIGITAL technology; ELECTRONIC commerceVIETNAM

  • Source: Behaviour & Information Technology. Apr2024, Vol. 43 Issue 5, p845-861. 17p.

Record details

Read More Add to Saved list
×
Academic Journal

Riding the Wave: How and When Public Issue Salience Impacts Corporate Social Responsibility Advertising.

Subjects: CONSUMER behavior; SOCIAL responsibility of business; SOCIAL impactPROCTER & Gamble Co.; MICROSOFT Corp.

  • Source: Journal of Advertising; Jan-Mar2024, Vol. 53 Issue 1, p148-159, 12p

Record details

Read Online Read More Add to Saved list
×
Academic Journal

Children's Hobbies as Persuasive Strategies: The Role of Literacy Training in Children's Responses to Personalized Ads.

Subjects: LITERACY; CONSUMER attitudes; ADVERTISING

  • Source: Journal of Advertising; Jan-Mar2024, Vol. 53 Issue 1, p70-85, 16p

Record details

Read Online Read More Add to Saved list
×
Academic Journal

Banner blindness as the suppression process: No perceptual load effect on web advertising detection.

Subjects: USER-centered system design; CONSUMER attitudes; ADVERTISING

  • Source: Visual Cognition. Mar2023, Vol. 31 Issue 3, p256-276. 21p.

Record details

Read Online Read More Add to Saved list
×
Academic Journal

Can counter‐advertising dilute marketing effects of alcohol sponsorship of elite sport: A field experiment.

Subjects: EXPERIMENTAL design; ALCOHOLIC beverages; CONSUMER attitudesAUSTRALIA

  • Source: Addiction. Dec2023, Vol. 118 Issue 12, p2360-2373. 14p.

Record details

Read More Add to Saved list
×
Academic Journal

How short film ads improve brand attitudes: The roles of viewing experiences and consumption visions.

Subjects: CONSUMER attitudes; SHORT films; INTERNET advertising

  • Source: Journal of Consumer Behaviour. Nov2022, Vol. 21 Issue 6, p1440-1453. 14p.

Record details

Read Online Read More Add to Saved list
×
  • 1-10 of  4,922 results for ""CONSUMER attitudes""