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Academic Journal

Attitudes towards gamification advertising in Vietnam: a social commerce context.

Subjects: SOCIAL media; DIGITAL technology; ELECTRONIC commerceVIETNAM

  • Source: Behaviour & Information Technology. Apr2024, Vol. 43 Issue 5, p845-861. 17p.

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Academic Journal

Beyond experiential spending: Consumers report higher well‐being from purchases that satisfy intrinsic goals.

Subjects: WELL-being; CONSUMER attitudes; SHOPPING

  • Source: British Journal of Social Psychology. Apr2023, Vol. 62 Issue 2, p883-897. 15p. 3 Diagrams, 2 Charts.

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  • 1-10 of  2,840 results for ""CONSUMER attitudes""