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Academic Journal

Order in multi‐attribute product choice decisions: Evidence from discrete choice experiments combined with eye tracking.

Subjects: EYE tracking; CONSUMER preferences; CONSUMER behavior

  • Source: Journal of Behavioral Decision Making; Oct2023, Vol. 36 Issue 4, p1-26, 26p, 1 Color Photograph, 1 Illustration, 1 Diagram, 8 Charts, 2 Graphs

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Academic Journal

Exploring mental time travel experiences and their influence on behavioral intentions and learning.

Subjects: MARKETING; CONSUMER behavior; INTENTION

  • Source: Psychology & Marketing; Aug2023, Vol. 40 Issue 8, p1615-1633, 19p, 4 Color Photographs, 1 Diagram, 8 Charts

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