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Report

How AI in CPG gets products to market faster.

Subjects: MARKETING; ARTIFICIAL intelligence; MACHINE learning

  • Source: Aroq - Just-Food.com (Global News); 6/15/2023, pN.PAG-N.PAG, 1p

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DATAMONITOR: Cadbury Case Study.

Subjects: CONFECTIONERY; CONSUMER behavior; ECONOMIC trendsCADBURY PLC; KRAFT Foods Inc.

  • Source: Cadbury Case Study: Retaining Leadership Position in the Confectionery Market; Oct2009, p1-15, 15p, 2 Color Photographs, 6 Charts, 3 Graphs

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Arnott's Biscuits case study.

Subjects: BISCUIT industry; MARKETING; CONSUMER behaviorARNOTT'S Biscuits Ltd.

  • Source: Arnott's Biscuits Case Study: 140 Years of Change & Innovation to Maintain Market Leadership; Sep2008, p1-12, 12p, 5 Color Photographs, 2 Charts, 1 Graph

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Twinings Case Study.

Subjects: TEA; BRAND extension; CONSUMER behaviorR. Twining & Co. Ltd.

  • Source: Twinings Case Study: Encouraging More Diverse Tastes in Hot Beverages; Aug2008, p1-10, 10p, 4 Color Photographs, 1 Chart

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