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Academic Journal

Dominance Effects in the Wild.

Authors : Fridman, Ariel; Amir, On; Hansen, Karsten T

Subjects: CONSUMER behavior; CONSUMER behavior research; COMPARISON shopping

Source: Journal of Consumer Research; Apr2024, Vol. 50 Issue 6, p1117-1135, 19p

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Academic Journal

Appearance for Females, Functionality for Males? The False Lay Belief about Gender Difference in Product Preference.

Authors : Dai, Xianchi; Lin, Yu (Anna); Liang, Jianping

Subjects: CONSUMERS; GENDER differences (Sociology); MARKETING

Source: Journal of Consumer Research; Apr2024, Vol. 50 Issue 6, p1136-1156, 21p

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Academic Journal

From Mentally Doing to Actually Doing: A Meta-Analysis of Induced Positive Consumption Simulations.

Authors : Ceylan, Gizem; Diehl, Kristin; Wood, Wendy

Subjects: MENTAL imagery; CONSUMPTION (Economics); CONSUMER behavior

Source: Journal of Marketing; Mar2024, Vol. 88 Issue 2, p21-39, 19p

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Periodical

How to Market Sustainable Products.

Authors : Dalsace, Frédéric; Challagalla, Goutam

Subjects: SUSTAINABLE consumption; GREEN products; GREEN marketing

Source: Harvard Business Review; Mar/Apr2024, Vol. 102 Issue 2, p80-87, 8p, 2 Color Photographs, 1 Chart

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Academic Journal

The Role of Advertising in High-Tech Medical Procedures: Evidence from Robotic Surgeries.

Authors : Yoon, Tae Jung; Kim, TI Tongil

Subjects: ADVERTISING; SURGICAL robots; PATIENTS

Source: Journal of Marketing; Jan2024, Vol. 88 Issue 1, p97-115, 19p

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Academic Journal

Riding the Wave: How and When Public Issue Salience Impacts Corporate Social Responsibility Advertising.

Authors : Milfeld, Tyler; Flint, Daniel J.; Zablah, Alex R.

Subjects: CONSUMER behavior; SOCIAL responsibility of business; SOCIAL impactPROCTER & Gamble Co.; MICROSOFT Corp.

Source: Journal of Advertising; Jan-Mar2024, Vol. 53 Issue 1, p148-159, 12p

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Academic Journal

Save More Today or Tomorrow: The Role of Urgency in Precommitment Design.

Authors : Reiff, Joseph; Dai, Hengchen; Beshears, John

Subjects: CONSUMER behavior; MARKETING; INFERENCE (Logic)

Source: Journal of Marketing Research (JMR); Dec2023, Vol. 60 Issue 6, p1095-1113, 19p

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Academic Journal

When and How Slow Motion Makes Products More Luxurious.

Authors : Jung, SungJin; Dubois, David

Subjects: VIDEOS; ADVERTISING; LUXURY

Source: Journal of Marketing Research (JMR); Dec2023, Vol. 60 Issue 6, p1177-1196, 20p

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Periodical

How Inclusive Brands Fuel Growth.

Authors : Rodríguez-Vifá, Omar; Nickerson, Dionne; Bharadwaj, Sundar

Subjects: MARKETING; CUSTOMER experience; DIVERSITY & inclusion policies

Source: Harvard Business Review; May/Jun2024, Vol. 102 Issue 3, p114-123, 10p, 7 Color Photographs

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Academic Journal

Inclusive Advertising for a Better World.

Authors : Viglia, Giampaolo; Tsai, Wan-Hsiu Sunny; Das, Gopal

Subjects: CONSUMER behavior; ADVERTISING; POLITICAL advertising

Source: Journal of Advertising; Oct-Dec2023, Vol. 52 Issue 5, p643-646, 4p

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