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Periodical

INNOVATE IN A RECESSION? YES.

Subjects: *ADVERTISERS; *RECESSIONS; *CONSUMER behavior

  • Source: Advertising Age. 2/25/2008, Vol. 79 Issue 8, p18-18. 4/5p.

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Periodical

THERE'S NO NEED TO BE SO SENSITIVE.

Subjects: *ADVERTISING; *CONSUMERS; *ADVERTISERS

  • Source: Advertising Age. 5/14/2007, Vol. 78 Issue 20, p50-50. 1/2p. 2 Color Photographs.

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Periodical

Jeff Goodby's creative rules.

Subjects: *ADVERTISING executives; *ADVERTISING; *ADVERTISERSGOODBY, Jeff

  • Source: Advertising Age. 1/29/2001, Vol. 72 Issue 5, ps2-s2. 1/6p.

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Periodical

Wealthy attitude wins over healthy wallet.

Subjects: *CONSUMER behavior; *SHOPPING; *INCOMELOW, Donna

  • Source: Advertising Age. 7/9/1990, Vol. 61 Issue 28, pS-4-S-6. 2p. 1 Color Photograph.

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Periodical

Few takers, so BrandSell steps back.

Subjects: ADVERTISERS; DIRECT response advertising; CONSUMER behavior

  • Source: Advertising Age. 3/18/1991, Vol. 62 Issue 12, pS-2-s13. 2p.

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Periodical

Super Bowl is a winner again in ad-recall race.

Subjects: ADVERTISING; ADVERTISERS; ADVERTISING agencies

  • Source: Advertising Age. 2/3/1992, Vol. 63 Issue 5, p48-48. 1/7p.

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