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Language : english Publication : advertising age Subject : economics Filter by : Subject

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Periodical

Consumers dine out on sandwiches.

Authors : Morrison, Maureen

Subjects: *SANDWICHES; *FAST food restaurants; *CONSUMER behavior

Source: Advertising Age. 5/6/2013, Vol. 84 Issue 18, p1-1. 1p.

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Periodical

Can an actor be in too many ads?

Authors : Pathak, Shareen

Subjects: *TELEVISION commercials; *TELEVISION advertising; *TELEVISION advertising effectivenessUNITED States

Source: Advertising Age. 10/22/2012, Vol. 83 Issue 38, p1-1. 1p.

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Periodical

The endangered DVR: VOD could make it obsolete.

Authors : Steinberg, Brian

Subjects: *DIGITAL video tape recorders; *VIDEO on demand; *TELEVISION viewers

Source: Advertising Age. 9/17/2012, Vol. 83 Issue 33, p12-12. 2/3p.

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Periodical

More cash for marketers to chase as savings rate drops.

Authors : CARMICHAEL, MATT

Subjects: *CONSUMER behavior; *ECONOMIC indicators; *SAVINGSUNITED States

Source: Advertising Age. 12/5/2011, Vol. 82 Issue 43, p4-4. 3/5p. 1 Chart.

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Periodical

CIDER SEEN AS NEXT 'CRAFT' BREW AS SALES CLIMB 25% THIS YEAR.

Authors : SCHULTZ, E. J.

Subjects: *CIDER (Alcoholic beverage); *ALCOHOLIC beverage industry; *CONSUMER behaviorVERMONT Hard Cider Co. LLC

Source: Advertising Age. 11/28/2011, Vol. 82 Issue 42, p2-14. 2p. 2 Charts.

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Periodical

The iGeneration: There's a market for that-and it's a big, influential one, too.

Authors : BULIK, BETH SNYDER

Subjects: *CHILD behavior; *TEENAGERS; *CONSUMER behaviorUNITED States

Source: Advertising Age. 10/17/2011, Vol. 82 Issue 37, p30-32. 2p.

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Periodical

With home sales down, focus turns to upkeep.

Authors : ZMUDA, NATALIE

Subjects: *HOME prices; *HOMEOWNERS; *HOME improvement centersLOWE'S (Company) LOWE'S (Company) LOWE'S (Company) LOW; IKEA (Company)

Source: Advertising Age. 7/25/2011, Vol. 82 Issue 28, p11-11. 1/2p.

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Periodical

Coupons are hot, but are they a bargain for brands?

Authors : NEFF, JACK

Subjects: *COUPONS (Retail trade); *MARKETING management; *CONSUMER behaviorGROUPON Inc. ; PROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG

Source: Advertising Age. 7/11/2011, Vol. 82 Issue 27, p10-12. 3p. 3 Charts.

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Periodical

MARKETERS: BEWARE THE COUPON MOM.

Authors : PATEL, KUNUR

Subjects: *WOMEN consumers; *COUPONS (Retail trade); *SHOPPINGLINCICUM, Gina

Source: Advertising Age. 7/11/2011, Vol. 82 Issue 27, p1-13. 4p.

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Periodical

Online search as economic indicator: We're looking, not buying.

Authors : LEARMONTH, MICHAEL

Subjects: *INTERNET searching; *CONSUMER behavior; *INTERNET advertising

Source: Advertising Age. 6/27/2011, Vol. 82 Issue 26, p12-13. 2p.

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