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The Invisible Influencer: HIDDEN PERSUADERS ARE A TIME-TESTED STRATEGY OF ADVERTISERS, STORES, POLITICIANS.

• Authors : SEIDEL, WILLIAM

Subjects: *CONSUMER behavior; *ADVERTISERS; *ADVERTISING

• Source: Inventors' Digest. Dec2023, Vol. 39 Issue 12, p36-38. 3p.

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THE NETWORK’S LEAP IN LEBANON’S ADVERTISING.

Subjects: *CONSUMER behavior; *ADVERTISING; *DIGITAL transformationLEBANON

• Source: Arab Ad. 2024 Q1, p16-17. 2p.

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Inclusive Advertising for a Better World.

• Authors : Viglia, Giampaolo¹ (AUTHOR) ; Tsai, Wan-Hsiu Sunny² (AUTHOR); Das, Gopal³ (AUTHOR)

Subjects: *CONSUMER behavior; *ADVERTISING; *POLITICAL advertising

• Source: Journal of Advertising. Oct-Dec2023, Vol. 52 Issue 5, p643-646. 4p.

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LE PROSPECTUS FAIT DE LA RÉSISTANCE.

• Authors : POTHAIN, VALÉRY

Subjects: *ADVERTISING; *CONSUMER behavior; *CONSUMER preferencesE.LECLERC (Company)

• Source: Stratégies. 10/26/2023, Issue 2192, p39-42. 3p.

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Minimalism and advertising: a call for research.

• Authors : Taylor, Charles R.¹ (AUTHOR)

Subjects: *CONSUMER behavior; *ADVERTISING; *CONSUMPTION (Economics)

• Source: International Journal of Advertising. Feb2024, Vol. 43 Issue 2, p231-233. 3p.

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How Slow-Motion Ads Drive Luxury Spending.

Subjects: *LUXURIES; *ADVERTISING; CONSUMER behavior research

• Source: Harvard Business Review. Nov/Dec2023, Vol. 101 Issue 6, p30-32. 2p. 1 Color Photograph.

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BRAND ACTIVISM ACTIVATING EMOTIONS: EXPLORING THE NEXUS BETWEEN CAMPAIGN FREQUENCY AND EMOTIONAL CONNECTIONS.

• Authors : Deryl, Maria DSouza¹ ; Verma, Sanjeev¹; Srivastava, Vartika¹

Subjects: *BRANDING (Marketing); *CONSUMER behavior

• Source: AMA Winter Academic Conference Proceedings. 2024, Vol. 35, p790-792. 3p.

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Using ROAS to Maximize Your Limited Ad Dollars.

• Authors : POPHAL, LINDA

Subjects: *CONSUMER behavior; *CUSTOMER relationship management; *ADVERTISING

• Source: CRM Magazine. Nov/Dec2022, Vol. 26 Issue 9, p36-39. 4p.

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American Honda to reduce dealers' margins: As part of transition to EVs, company is also planning advertising and service changes, retailers are told.

• Authors : Hollmer, Mark (AUTHOR)

Subjects: *ADVERTISING; *CONSUMER behavior; *EXPRESS service (Delivery of goods)

• Source: Automotive News. 3/25/2024, Vol. 98 Issue 7135, p1-1. 1p.

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Thoughts on cross-cultural advertising research in 2023.

• Authors : Taylor, Charles R.¹ (AUTHOR)

Subjects: *ADVERTISING; *CONSUMER behavior

• Source: International Journal of Advertising. Sep2023, Vol. 42 Issue 6, p969-971. 3p.

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