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Honest advertiser.

• Authors : EVANS, SARAH

Subjects: *CONSUMER behavior; *ADVERTISERS; *ADVERTISING executivesUNIVERSITY of Johannesburg

• Source: Business Spotlight. 2024, Issue 4, p14-15. 2p.

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The Invisible Influencer: HIDDEN PERSUADERS ARE A TIME-TESTED STRATEGY OF ADVERTISERS, STORES, POLITICIANS.

• Authors : SEIDEL, WILLIAM

Subjects: CONSUMER behavior; ADVERTISERS; PSYCHOLOGICAL techniques

• Source: Inventors' Digest. Dec2023, Vol. 39 Issue 12, p36-38. 3p.

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Virtual brand experience in digital reality advertising: Conceptualization and measurement.

• Authors : Lee, Heejun (AUTHOR); Cho, Chang‐Hoan (AUTHOR)

Subjects: CONSUMER behavior; CONSUMER psychology; MARKETING literature

• Source: Journal of Consumer Behaviour. Mar/Apr2023, Vol. 22 Issue 2, p300-313. 14p.

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Symbiosis or parasitism? A framework for advancing interdisciplinary and socio-cultural perspectives in influencer marketing.

• Authors : Gurrieri, Lauren; Drenten, Jenna; Abidin, Crystal

Subjects: INFLUENCER marketing; ADVERTISERS; PEOPLE with disabilities

• Source: Journal of Marketing Management; Sep2023, Vol. 39 Issue 11/12, p911-932, 22p, 1 Diagram

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Consumer Response toward Sexual Advertisements in the Context of Access-Based Consumption.

• Authors : Liang, Yongheng; Wu, Xiaoyue; Su, Yi

Subjects: CONSUMER behavior; ADVERTISING; CONSUMERS

• Source: Journal of Advertising; Jun/Jul2023, Vol. 52 Issue 3, p423-438, 16p, 2 Diagrams, 3 Graphs

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Female stereotypes and female empowerment in advertising: A systematic literature review and future research agenda.

• Authors : Gomez‐Borquez, Claudia L.; Török, Anna; Centeno‐Velázquez, Edgar

Subjects: WOMEN'S empowerment; PROMOTIONAL literature; CONSUMER behavior

• Source: International Journal of Consumer Studies; Mar2024, Vol. 48 Issue 2, p1-17, 17p

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Mobile Technology and Advertising: Moving the Research Agenda Forward.

• Authors : Bernritter, Stefan F.; Okazaki, Shintaro; West, Douglas C.

Subjects: ADVERTISERS; PROMOTIONAL literature; CONSUMER behavior

• Source: Journal of Advertising; Aug/Sep2022, Vol. 51 Issue 4, p407-410, 4p

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High-Energy Ad Content: A Large-Scale Investigation of TV Commercials.

• Authors : Yang, Joonhyuk; Xie, Yingkang; Krishnamurthi, Lakshman

Subjects: TELEVISION advertising; ENERGY measurement; CONSUMER behaviorUNITED StatesSPOTIFY AB

• Source: Journal of Marketing Research (JMR); Aug2022, Vol. 59 Issue 4, p840-859, 20p, 1 Diagram, 5 Charts, 6 Graphs

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An examination of the role of gender in athlete endorsement effectiveness.

• Authors : Ho Keat Leng; Yi Xian Philip Phua; Yen-Chun Lin

Subjects: CONSUMER behavior; WOMEN athletes; CONSUMERS

• Source: Journal of Business Administration (1025-9627); Sep2023, Vol. 48 Issue 3, p1-12, 12p

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ROI calculator: Upgrading from vending.

• Source: Vendingmarketwatch.com. 2024.

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