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Academic Journal

Stop and smell the roses: How and when busyness impacts consumers' preference for minimalist advertisements.

Subjects: CONSUMER preferences; MINIMAL design; ADVERTISINGFACEBOOK (Web resource)

  • Source: Psychology & Marketing; Apr2024, Vol. 41 Issue 4, p899-915, 17p

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Academic Journal

The impact of visual perspectives in advertisements on access‐based products.

Subjects: VISUAL communication; ADVERTISING; DIGITAL technology

  • Source: Psychology & Marketing; Apr2024, Vol. 41 Issue 4, p958-971, 14p

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Academic Journal

White Americans' preference for Black people in advertising has increased in the past 66 years: A meta-analysis.

Subjects: BLACK people; RACE discrimination; WHITE peopleUNITED States

  • Source: Proceedings of the National Academy of Sciences of the United States of America; 2/27/2024, Vol. 121 Issue 9, p1-11, 43p

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Conference

The development concept of digital advertising preference.

Subjects: CONSUMER behavior; LITERATURE reviews; CONSUMER preferences

  • Source: AIP Conference Proceedings; 2023, Vol. 2680 Issue 1, p1-4, 4p

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Academic Journal

Influence of Advertising Media on Consumer Perception and Buying Behavior: A Study on Branded Jewelers in Karnataka.

Subjects: ADVERTISING; PERCEPTION (Philosophy); JEWELERSKARNATAKA (India)

  • Source: IUP Journal of Management Research; Jan2024, Vol. 23 Issue 1, p51-66, 16p

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Academic Journal

Beautiful and Confident: How Boosting Self-Perceived Attractiveness Reduces Preference Uncertainty in Context-Dependent Choices.

Subjects: SELF-perception; CONSUMER preferences; ATTRACTION-selection-attrition model

  • Source: Journal of Marketing Research (JMR); Oct2021, Vol. 58 Issue 5, p908-924, 17p, 2 Diagrams, 1 Chart, 2 Graphs

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Academic Journal

Estimating Marketing Component Effects: Double Machine Learning from Targeted Digital Promotions.

Subjects: MACHINE learning; CONSUMER behavior; CONSUMER preferences

  • Source: Marketing Science; Jul/Aug2023, Vol. 42 Issue 4, p704-728, 25p

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Academic Journal

Green Advertising Claim Specificity and Customers’ Feedback for Coca Cola Products in Lagos State, Nigeria.

Subjects: CONSUMER preferences; COCA Cola (Trademark); CUSTOMER feedbackNIGERIA; LAGOS State (Nigeria)

  • Source: Cimexus; jul-dic2023, Vol. 18 Issue 2, p49-65, 17p

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Academic Journal

How Sexualised Images in Advertisements Influence the Attention and Preference of Consumers with a Modern View.

Subjects: GENDER stereotypes; EYE tracking; CONSUMER attitudes

  • Source: Organizations & Markets in Emerging Economies; 2023, Vol. 14 Issue 2, p366-385, 20p

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Academic Journal

Soothing the Self: Medicine Advertisement and the Cult of Domesticity in Nineteenth-Century Springfield, Illinois.

Subjects: NINETEENTH century; CONSUMER preferences; PRESIDENTIAL librariesSPRINGFIELD (Ill.); ILLINOIS

  • Source: International Journal of Historical Archaeology; Mar2023, Vol. 27 Issue 1, p143-157, 15p

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  • 1-10 of  660 results for ""CONSUMER preferences""