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Academic Journal

Dominance Effects in the Wild.

Subjects: CONSUMER behavior; CONSUMER behavior research; COMPARISON shopping

  • Source: Journal of Consumer Research; Apr2024, Vol. 50 Issue 6, p1117-1135, 19p

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Academic Journal

Bundle Selection and Variety Seeking: The Importance of Combinatorics.

Subjects: PRODUCT bundling; MARKETING; CONSUMER behavior

  • Source: Journal of Consumer Research; Feb2023, Vol. 49 Issue 5, p861-881, 21p, 1 Diagram, 3 Charts, 2 Graphs

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