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Cooperative advertising in competing supply chains and the long-term effects of retail advertising.

• Authors : Karray, Salma (AUTHOR); Martín-Herrán, Guiomar (AUTHOR); Sigué, Simon-Pierre (AUTHOR)

Subjects: ADVERTISING; SUPPLY chains; CONSUMER preferences

• Source: Journal of the Operational Research Society. Oct2022, Vol. 73 Issue 10, p2242-2260. 19p.

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The Welfare Impact of Targeted Advertising Technologies.

• Authors : Marotta, Veronica; Wu, Yue; Zhang, Kaifu

Subjects: INTERNET advertising; ADVERTISING; CONSUMER preferences

• Source: Information Systems Research. Mar2022, Vol. 33 Issue 1, p131-151. 21p.

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Mobile coupons delivery problem: Postponable online multi-constraint knapsack.

• Authors : Kang, Keumseok; Altinkemer, Kemal; Hur, Inkyoung

Subjects: KNAPSACK problems; COUPONS (Retail trade); ADVERTISING

• Source: Decision Support Systems. Jan2019, Vol. 116, p13-25. 13p.

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HOW DO I LOVE THEE? Let me plot the graph.

• Authors : Tischler, Linda

Subjects: BRAND name products; MARKETING strategy; CONSUMER attitudes

• Source: Fast Company. Jul2004, Issue 84, p64-65. 2p.

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Why Consumers Abandon Digital Brands.

• Authors : Frenkel, Karen A.

Subjects: NEUSTAR Inc.; DATA security; BRAND image

• Source: CIO Insight. 9/10/2015, p2-2. 1p. 12 Color Photographs.

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THE QUESTION.

• Authors : Lidsky, David

Subjects: WEBSITES; WEB design; WEB development

• Source: Fast Company. Mar2007, Issue 113, p58-58. 1p.

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THE PROBLEM WITH PUSHED CONTENT.

Subjects: CONSUMER preferences; ADVERTISING; COMPUTER network resources

• Source: EContent. Mar/Apr2017, Vol. 40 Issue 2, p16-16. 1/3p.

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College Communications 101.

• Authors : Ebenkamp, Becky

Subjects: CONSUMER preferences; STUDENTS as consumers; STUDENTSUNITED States

• Source: Brandweek. 8/22/2005, Vol. 46 Issue 30, p16-18. 2p.

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Data, Data Everywhere. It's Time to Make Sense of It All.

• Authors : Rosenberg, David

Subjects: MARKETING; ADVERTISING; MARKETING personnel

• Source: Brandweek. 4/26/2010, Vol. 51 Issue 17, p58-58. 1p.

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2009 Really Isn't the Year Of Mobile. Here's Why.

• Authors : Morrissey, Brian

Subjects: CELL phone advertising; CELL phones; ADVERTISING media planning

• Source: Brandweek. 11/16/2009, Vol. 50 Issue 41, p6-6. 1p.

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