Search Results

Here's which 'buy now, pay later' brands are winning on social: BrandTotal analyzed the campaigns of Klarna, Affirm and Afterpay.

• Authors : Pasquarelli, Adrianne ()

Subjects: BRAND name products; YOUNG consumers; OLDER consumers

• Source: Advertising Age. 9/20/2021, Vol. 92 Issue 13, p5-5. 1p.

Record details

Hard Rock rolls dice on Droga5 for its new sportsbook: The first work, expected to launch in Florida later this year, is geared toward millennials and Gen Z over age 21.

• Authors : Bonilla, Brian ()

Subjects: ROCK music; GENERATION Z consumers; SEMINOLE (North American people)FLORIDA

• Source: Advertising Age. 10/18/2021, Vol. 92 Issue 15, p16-16. 1p.

Record details

International Agency of the Year.

Subjects: GENERATION Z consumers; OLDER people; GROSS domestic product

• Source: Advertising Age. 8/9/2021, Vol. 92 Issue 12, p16-16. 1p.

Record details

NBA fans call for logo update with black player: But league still winning with Gen Z, according to latest Ad Age-Harris Poll research.

• Authors : Schultz, E.J. ()

Subjects: NATIONAL Basketball Association; GENERATION Z consumers; FOOTBALL fans

• Source: Advertising Age. 7/26/2021, Vol. 92 Issue 11, p5-5. 1p.

Record details

In reaching Gen Zers, influencers are No. 1: Influencer-created videos surged by 26% to 133 billion minutes watched.

• Authors : Liffreing, Ilyse ()

Subjects: GENERATION Z; GENERATION Z consumers; VIDEOS

• Source: Advertising Age. 5/3/2021, Vol. 92 Issue 6, p4-4. 1p.

Record details

P&G adds soccer to NFL and Olympics deals: MLS deal spurred by Major League Soccer's strength with younger and Hispanic consumers.

• Authors : Neff, Jack ()

Subjects: MAJOR League Soccer (Organization); NATIONAL Football League; YOUNG consumers

• Source: Advertising Age. 4/19/2021, Vol. 92 Issue 5, p4-4. 1p.

Record details

THE WEEK AHEAD.

Subjects: CUSTOMER loyalty programs; COVID-19 pandemic; ECONOMIC indicators

• Source: Advertising Age. 3/22/2021, Vol. 92 Issue 3, p3-3. 1p.

Record details

SENIOR SHOPPERS ARE THE NEWEST BRAND BATTLEFIELD: As loyalties fray during COVID, older shoppers are evolving their habits, creating an opportunity for companies ranging from Facebook to funeral startups.

• Authors : Pasquarelli, Adrianne ()

Subjects: COVID-19; BRAND loyalty; CONSUMER behavior

• Source: Advertising Age. 10/19/2020, Vol. 91 Issue 17, p16-16. 1p.

Record details

How Facebook is helping brands capture Boomer dollars.

• Authors : Sloane, Garett ()

Subjects: FACEBOOK Inc.; OLDER consumers; COVID-19 pandemic

• Source: Advertising Age. 10/19/2020, Vol. 91 Issue 17, p18-18. 1p.

Record details

GETTING THE MESSAGE: Brands slide into DMs to establish personal consumer connections and solve their problems. But missteps can be costly.

• Authors : Sloane, Garett ()

Subjects: OLDER consumers; PROBLEM solving; CUSTOMER relations

• Source: Advertising Age. 2/10/2020, Vol. 91 Issue 3, p20-20. 1p.

Record details