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Here's which 'buy now, pay later' brands are winning on social: BrandTotal analyzed the campaigns of Klarna, Affirm and Afterpay.

• Authors : Pasquarelli, Adrianne (AUTHOR)

Subjects: *BRAND name products; *YOUNG consumers; *OLDER consumers

• Source: Advertising Age. 9/20/2021, Vol. 92 Issue 13, p5-5. 1p.

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Hard Rock rolls dice on Droga5 for its new sportsbook: The first work, expected to launch in Florida later this year, is geared toward millennials and Gen Z over age 21.

• Authors : Bonilla, Brian (AUTHOR)

Subjects: *ROCK music; *GENERATION Z consumers; *SEMINOLE (North American people)FLORIDA

• Source: Advertising Age. 10/18/2021, Vol. 92 Issue 15, p16-16. 1p.

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International Agency of the Year.

Subjects: *GENERATION Z consumers; *OLDER people; *GROSS domestic product

• Source: Advertising Age. 8/9/2021, Vol. 92 Issue 12, p16-16. 1p.

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NBA fans call for logo update with black player: But league still winning with Gen Z, according to latest Ad Age-Harris Poll research.

• Authors : Schultz, E.J. (AUTHOR)

Subjects: *GENERATION Z consumers; *FOOTBALL fans; *BASKETBALLNATIONAL Basketball Association NATIONAL Basketball Association NATIONAL Basketball Association 075255729

• Source: Advertising Age. 7/26/2021, Vol. 92 Issue 11, p5-5. 1p.

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In reaching Gen Zers, influencers are No. 1: Influencer-created videos surged by 26% to 133 billion minutes watched.

• Authors : Liffreing, Ilyse (AUTHOR)

Subjects: *GENERATION Z; *GENERATION Z consumers; *VIDEOS

• Source: Advertising Age. 5/3/2021, Vol. 92 Issue 6, p4-4. 1p.

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How Facebook is helping brands capture Boomer dollars.

• Authors : Sloane, Garett (AUTHOR)

Subjects: *OLDER consumers; *COVID-19 pandemic; *OLDER peopleFACEBOOK Inc.

• Source: Advertising Age. 10/19/2020, Vol. 91 Issue 17, p18-18. 1p.

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GETTING THE MESSAGE: Brands slide into DMs to establish personal consumer connections and solve their problems. But missteps can be costly.

• Authors : Sloane, Garett (AUTHOR)

Subjects: *OLDER consumers; *PROBLEM solving; *CUSTOMER relations

• Source: Advertising Age. 2/10/2020, Vol. 91 Issue 3, p20-20. 1p.

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THROWING IN THE TOWEL: Tecate exits boxing, targets younger drinkers with new 'Mexico is in Us' campaign.

• Authors : Schultz, E.J. (AUTHOR)

Subjects: *OLDER consumers; *MEXICAN Americans; *CHIEF marketing officers

• Source: Advertising Age. 2/24/2020, Vol. 91 Issue 4, p2-2. 1p.

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MARKETERS: BEWARE THE COUPON MOM.

• Authors : PATEL, KUNUR

Subjects: *WOMEN consumers; *COUPONS (Retail trade); *SHOPPINGLINCICUM, Gina

• Source: Advertising Age. 7/11/2011, Vol. 82 Issue 27, p1-13. 4p.

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BOTTOM'S UP! A LOOK AT AMERICA'S DRINKING HABITS.

• Authors : ZMUDA, NATALIE

Subjects: *BEVERAGES; *CONSUMERS; *BEVERAGE industryUNITED States

• Source: Advertising Age. 6/27/2011, Vol. 82 Issue 26, p4-5. 2p. 1 Chart.

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