Search Results

Here's which 'buy now, pay later' brands are winning on social: BrandTotal analyzed the campaigns of Klarna, Affirm and Afterpay.

• Authors : Pasquarelli, Adrianne ()

Subjects: BRAND name products; YOUNG consumers; OLDER consumers

• Source: Advertising Age. 9/20/2021, Vol. 92 Issue 13, p5-5. 1p.

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Hard Rock rolls dice on Droga5 for its new sportsbook: The first work, expected to launch in Florida later this year, is geared toward millennials and Gen Z over age 21.

• Authors : Bonilla, Brian ()

Subjects: ROCK music; GENERATION Z consumers; SEMINOLE (North American people)FLORIDA

• Source: Advertising Age. 10/18/2021, Vol. 92 Issue 15, p16-16. 1p.

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MARKETERS: BEWARE THE COUPON MOM.

• Authors : PATEL, KUNUR

Subjects: WOMEN consumers; COUPONS (Retail trade); SHOPPING

• Source: Advertising Age. 7/11/2011, Vol. 82 Issue 27, p1-13. 4p.

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AMERICA, NEW & IMPROVED.

• Authors : Edmondson, Brad

Subjects: CONSUMERS; POPULATION; MINORITIESUNITED States

• Source: Advertising Age. 1/2/2006, Vol. 77 Issue 1, p31-34. 4p. 1 Color Photograph, 1 Chart, 1 Graph.

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Hispanic Creative Advertising Awards.

• Authors : Cardona, Mercedes M.; Wentz, Laurel; Ryan, Mike

Subjects: ADVERTISING awards; HISPANIC American consumers; MARKET segmentationUNITED States

• Source: Advertising Age. 8/30/1999, Vol. 70 Issue 36, special section pS2-S14. 9p. 43 Color Photographs.

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International Agency of the Year.

Subjects: GENERATION Z consumers; OLDER people; GROSS domestic product

• Source: Advertising Age. 8/9/2021, Vol. 92 Issue 12, p16-16. 1p.

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NBA fans call for logo update with black player: But league still winning with Gen Z, according to latest Ad Age-Harris Poll research.

• Authors : Schultz, E.J. ()

Subjects: NATIONAL Basketball Association; GENERATION Z consumers; FOOTBALL fans

• Source: Advertising Age. 7/26/2021, Vol. 92 Issue 11, p5-5. 1p.

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In reaching Gen Zers, influencers are No. 1: Influencer-created videos surged by 26% to 133 billion minutes watched.

• Authors : Liffreing, Ilyse ()

Subjects: GENERATION Z; GENERATION Z consumers; VIDEOS

• Source: Advertising Age. 5/3/2021, Vol. 92 Issue 6, p4-4. 1p.

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What makes women click?

• Authors : Garrubbo, Gina

Subjects: WOMEN consumers; INTERNET advertising; INTERNET marketingUNITED States

• Source: Advertising Age. 2/2/1998 Supplement Online Media, Vol. 69, p12A-14A. 3p. 5 Color Photographs.

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How Facebook is helping brands capture Boomer dollars.

• Authors : Sloane, Garett ()

Subjects: FACEBOOK Inc.; OLDER consumers; COVID-19 pandemic

• Source: Advertising Age. 10/19/2020, Vol. 91 Issue 17, p18-18. 1p.

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