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AMERICA, NEW & IMPROVED.

• Authors : Edmondson, Brad

Subjects: CONSUMERS; POPULATION; MINORITIESUNITED States

• Source: Advertising Age. 1/2/2006, Vol. 77 Issue 1, p31-34. 4p. 1 Color Photograph, 1 Chart, 1 Graph.

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HOW TO TARGET OLDER DEMOS.

• Authors : Williams, Kimberly D.

Subjects: *TARGET marketing; *MIDDLE-aged consumers; *OLDER consumers

• Source: Advertising Age. 9/24/2007, Vol. 78 Issue 38, p8-8. 1/2p.

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PROCTER & GAMBLE'S PEPTO-BISMOL: LOVE & HATE ("EMPANADA" AND "CHEESECAKE").

• Authors : Wentz, Laurel

Subjects: *ADVERTISING campaigns; *HISPANIC American consumers; *ADVERTISING agenciesLAPIZ (Company) ; PROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG

• Source: Advertising Age. 9/21/2009, Vol. 80 Issue 31, p32-32. 1/3p.

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MICRO TRENDS THAT WILL AFFECT AMERICA IN 2008.

• Authors : Penn, Mark; Zalesne, Kinney

Subjects: *CONSUMERSUNITED States

• Source: Advertising Age. 12/17/2007, Vol. 78 Issue 50, p16-16. 1/4p.

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THERE'S NO NEED TO BE SO SENSITIVE.

• Authors : O'Neil, DJ

Subjects: *ADVERTISING; *CONSUMERS; *ADVERTISERS

• Source: Advertising Age. 5/14/2007, Vol. 78 Issue 20, p50-50. 1/2p. 2 Color Photographs.

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Consumers are wrestling with how best to 'place-shift'.

• Authors : Lippe, Dan

Subjects: *CONSUMERS; *COMPUTERS; HIGH definition televisionBATES, Joseph

• Source: Advertising Age. 6/5/2006, Vol. 77 Issue 23, Special section pS-2-S-2. 1/4p. 1 Color Photograph.

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GAME FOR ANYTHING.

Subjects: *MALE consumers; *MARKETING executives; *INCOME

• Source: Advertising Age. 5/22/2006, Vol. 77 Issue 21, pS1-S1. 3/4p. 1 Color Photograph.

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The Consumer.

• Authors : Johnson, Bradley

Subjects: *CONSUMERS; *CONSUMER preferences; *REAL property sales & pricesUNITED StatesCARMAX Inc. 015918597 CARMAX Inc. CARMAX Inc. 015918597 015918597 CARMAX Inc. 015918597 KMX

• Source: Advertising Age. 8/1/2005, Vol. 76 Issue 31, p23-23. 1/3p. 1 Chart, 3 Graphs.

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Ads as pieces of art, not tools for selling.

• Authors : Marder, Eric

Subjects: *ADVERTISING; *CONSUMERSUNITED States

• Source: Advertising Age. 11/17/1997, Vol. 68 Issue 46, p46-46. 1p. 1 Black and White Photograph.

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Relationships key in reaching women.

• Authors : Popcorn, Faith; Hanft, Adam

Subjects: *WOMEN consumers; *ADVERTISING; ATTITUDE (Psychology)UNITED States

• Source: Advertising Age. 11/10/1997, Vol. 68 Issue 45, p26-26. 2/5p. 1 Color Photograph.

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