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Volvo targets younger buyers with `edgy' new-model work.

• Authors : Halliday, Jean

Subjects: *ADVERTISING campaigns; *AUTOMOBILE advertising; *AUTOMOBILE marketingVOLVO Cars of North America LLCAUSTIN, Bob

• Source: Advertising Age. 7/12/1999, Vol. 70 Issue 29, p54-54. 1/5p.

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GM will aim Olds' Alero at Hispanics and blacks.

• Authors : Washington, Frank S.

Subjects: *ALERO automobile; *AUTOMOBILE advertising; *BLACK people as consumersGENERAL Motors Corp. 005356613 GENERAL Motors Corp. GENERAL Motors Corp. 005356613 005356613 GENERAL Motors Corp. 005356613 GM

• Source: Advertising Age. 9/14/1998, Vol. 69 Issue 37, p65-65. 1/4p.

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Gay Ride.

• Authors : Halliday, Jean

Subjects: *AUTOMOBILE advertising; *GAY consumers; *LESBIAN consumersUNITED StatesSAAB Cars USA (Company) ; SUBARU of America Inc. ; VOLKSWAGEN of America Inc. VOLKSWAGEN of America Inc. VOLKSWAGEN of America Inc. 006972475

• Source: Advertising Age. 2/25/2002, Vol. 73 Issue 8, p18-18. 3/4p. 1 Color Photograph, 1 Chart.

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Youthful thinking.

• Authors : Halliday, Jean

Subjects: *YOUNG consumers; *AUTOMOBILE marketing; *MARKETING strategyFORD Motor Co. 001344746 FORD Motor Co. FORD Motor Co. 001344746 001344746 FORD Motor Co. 001344746 F; TOYOTA Motor Sales USA Inc.

• Source: Advertising Age. 4/17/2000, Vol. 71 Issue 17, ps14-s16. 2p. 1 Color Photograph.

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GM teams its brands with specific Olympic sports.

• Authors : Halliday, Jean

Subjects: *CORPORATE sponsorship; *CONSUMERS; *AUTOMOBILE advertisingATLANTA (Ga.); GEORGIAGENERAL Motors Corp. 005356613 GENERAL Motors Corp. GENERAL Motors Corp. 005356613 005356613 GENERAL Motors Corp. 005356613 GM; UNITED States Olympic Committee

• Source: Advertising Age. 3/22/1999, Vol. 70 Issue 12, p14-14. 3/4p. 2 Color Photographs, 2 Black and White Photographs.

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Cadillac gives Draft direct-to-women job.

• Authors : Hodges, Jane

Subjects: *AUTOMOBILE advertising; *CADILLAC automobiles; *WOMEN consumersGENERAL Motors Corp. 005356613 GENERAL Motors Corp. GENERAL Motors Corp. 005356613 005356613 GENERAL Motors Corp. 005356613 GM

• Source: Advertising Age. 3/17/1997, Vol. 68 Issue 11, p44-44. 1/7p.

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Mullen's consumer savvy wins GM used-car acc't.

• Authors : Halliday, Jean

Subjects: *AUTOMOBILE advertising; *CONSUMERSWENHAM (Mass.); MASSACHUSETTSGENERAL Motors Corp. 005356613 GENERAL Motors Corp. GENERAL Motors Corp. 005356613 005356613 GENERAL Motors Corp. 005356613 GM; MULLEN Communications Inc....

• Source: Advertising Age. 1/20/1997, Vol. 68 Issue 3, p49-49. 2/5p.

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GM plans minority ad push for '97.

• Authors : Halliday, Jean

Subjects: *AUTOMOBILE advertising; *MINORITY consumersGENERAL Motors Corp. 005356613 GENERAL Motors Corp. GENERAL Motors Corp. 005356613 005356613 GENERAL Motors Corp. 005356613 GM

• Source: Advertising Age. 12/16/1996, Vol. 67 Issue 51, p4-4. 1/5p.

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Images of the Week: The world's first consumer-generated Super Bowl ads.

Subjects: *SUPER Bowl advertisements; *TELEVISION advertising; *CONSUMERS

• Source: Advertising Age. 2/5/2007, Vol. 78 Issue 6, p38-38. 1p. 9 Color Photographs.

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MCDONALD'S AND VOLKSWAGEN: Del Rivero, Miami, and C.O.D., Miami.

Subjects: *ADVERTISING; *TARGET marketing; *HISPANIC American consumers

• Source: Advertising Age. 3/21/2005, Vol. 76 Issue 12, p31-31. 1/6p. 6 Color Photographs.

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