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Periodical

A WALK ON THE MILD SIDE.

Subjects: *CONSUMER behavior; *CONSUMER attitudes; *TEENAGERSUNITED States

  • Source: Advertising Age. 1/2/2006, Vol. 77 Issue 1, p12-13. 2p. 1 Diagram, 1 Chart.

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Periodical

Consumer divide grows between haves and have-nots.

Subjects: *MARKETING; *CONSUMERS; *CONSUMPTION (Economics)UNITED States

  • Source: Advertising Age. 6/27/2011, Vol. 82 Issue 26, p10-10. 1/2p. 1 Chart.

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Periodical

Media-savvy Gen Y finds smart and funny is 'new rock 'n' roll'

Subjects: *YOUNG adult consumers; *YOUNG adults; *LABOR market

  • Source: Advertising Age. 10/11/2010, Vol. 81 Issue 36, p17-17. 1p. 1 Color Photograph.

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Periodical

Consumer forecast.

Subjects: *CONSUMER attitudes; *MARKET surveys; *ADVERTISINGUNITED States

  • Source: Advertising Age. 1999 Special Issue, Vol. 70, p14-22. 5p. 1 Color Photograph, 2 Charts, 21 Graphs.

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Periodical

OFF!

Subjects: *INSECT baits & repellents; *REPELLENTS; *MARKETING researchS.C. Johnson & Son Inc.

  • Source: Advertising Age. 11/16/2009, Vol. 80 Issue 39, p21-21. 1/6p. 1 Color Photograph.

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Periodical

USUAL FOLKS NEED NOT APPLY.

Subjects: *NEW product development; *COMMERCIAL product testing; *CONSUMERS

  • Source: Advertising Age. 5/26/2008, Vol. 79 Issue 21, p23-23. 3/5p.

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