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SENIOR SHOPPERS ARE THE NEWEST BRAND BATTLEFIELD: As loyalties fray during COVID, older shoppers are evolving their habits, creating an opportunity for companies ranging from Facebook to funeral startups.

• Authors : Pasquarelli, Adrianne (AUTHOR)

Subjects: *COVID-19; *BRAND loyalty; *CONSUMER behavior

• Source: Advertising Age. 10/19/2020, Vol. 91 Issue 17, p16-16. 1p.

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DIGITAL AUDIO SEES SHIFTS: With less commuting, consumers are changing when and where they listen—and what they are listening to.

• Authors : Slefo, George P. (AUTHOR)

Subjects: *DIGITAL sound recording; *COMMUTING; *CONSUMER behavior

• Source: Advertising Age. 4/6/2020, Vol. 91 Issue 7, p7-7. 1p.

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5 CONSUMER TRENDS THAT WILL ENDURE AFTER COVID-19: What it means for marketers now that consumers are embracing new behavior and habits.

• Authors : Pasquarelli, Adrianne (AUTHOR)

Subjects: *COVID-19; *CONSUMER behavior; *OLDER consumers

• Source: Advertising Age. 4/6/2020, Vol. 91 Issue 7, p12-12. 1p.

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THE SKINNY ON HISPANIC TV.

• Authors : Liesse, Julie

Subjects: *HISPANIC American consumers; *INTERNET industry; *STREAMING video & televisionUNITED States

• Source: Advertising Age. 8/13/2018, Vol. 89 Issue 17, p0006-0006. 1p.

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MILLENNIALS DON'T CARE ABOUT YOUR BRANDS.

• Authors : Pasquarelli, Adrianne

Subjects: *BRANDING (Marketing); *MILLENNIAL consumers; *MILLENNIALS

• Source: Advertising Age. 8/21/2017, Vol. 88 Issue 16, p0014-0014. 1p.

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MARKETERS: BEWARE THE COUPON MOM.

• Authors : PATEL, KUNUR

Subjects: WOMEN consumers; COUPONS (Retail trade); SHOPPING

• Source: Advertising Age. 7/11/2011, Vol. 82 Issue 27, p1-13. 4p.

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A WALK ON THE MILD SIDE.

• Authors : Dobrow, Larry

Subjects: *CONSUMER behavior; *CONSUMER attitudes; *TEENAGERSUNITED States

• Source: Advertising Age. 1/2/2006, Vol. 77 Issue 1, p12-13. 2p. 1 Diagram, 1 Chart.

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Exclusive: Teens' take on brands.

Subjects: *MARKETING; *TEENAGE consumers; *CONSUMER behaviorUNITED States

• Source: Advertising Age. 2/21/2005, Vol. 76 Issue 8, p4-4. 3/4p. 3 Color Photographs.

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Mad Ave's myopia when it comes to Main Street.

• Authors : Bulik, Beth Snyder

Subjects: *CONSUMER behavior; *FOOD industry; *TABLET computersUNITED States

• Source: Advertising Age. 10/11/2010, Vol. 81 Issue 36, p34-34. 1p. 2 Color Photographs.

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Media-savvy Gen Y finds smart and funny is 'new rock 'n' roll'

• Authors : Pardee, Thomas

Subjects: *YOUNG adult consumers; *YOUNG adults; *LABOR market

• Source: Advertising Age. 10/11/2010, Vol. 81 Issue 36, p17-17. 1p. 1 Color Photograph.

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