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Periodical

MARKETERS: BEWARE THE COUPON MOM.

Subjects: WOMEN consumers; COUPONS (Retail trade); SHOPPING

  • Source: Advertising Age. 7/11/2011, Vol. 82 Issue 27, p1-13. 4p.

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Periodical

A WALK ON THE MILD SIDE.

Subjects: *CONSUMER behavior; *CONSUMER attitudes; *TEENAGERSUNITED States

  • Source: Advertising Age. 1/2/2006, Vol. 77 Issue 1, p12-13. 2p. 1 Diagram, 1 Chart.

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Periodical

Exclusive: Teens' take on brands.

Subjects: *MARKETING; *TEENAGE consumers; *CONSUMER behaviorUNITED States

  • Source: Advertising Age. 2/21/2005, Vol. 76 Issue 8, p4-4. 3/4p. 3 Color Photographs.

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Periodical

Mad Ave's myopia when it comes to Main Street.

Subjects: *CONSUMER behavior; *FOOD industry; *TABLET computersUNITED States

  • Source: Advertising Age. 10/11/2010, Vol. 81 Issue 36, p34-34. 1p. 2 Color Photographs.

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Periodical

Media-savvy Gen Y finds smart and funny is 'new rock 'n' roll'

Subjects: *YOUNG adult consumers; *YOUNG adults; *LABOR market

  • Source: Advertising Age. 10/11/2010, Vol. 81 Issue 36, p17-17. 1p. 1 Color Photograph.

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