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Periodical

MARKETERS: BEWARE THE COUPON MOM.

Subjects: WOMEN consumers; COUPONS (Retail trade); SHOPPING

  • Source: Advertising Age. 7/11/2011, Vol. 82 Issue 27, p1-13. 4p.

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Periodical

Consumer divide grows between haves and have-nots.

Subjects: *MARKETING; *CONSUMERS; *CONSUMPTION (Economics)UNITED States

  • Source: Advertising Age. 6/27/2011, Vol. 82 Issue 26, p10-10. 1/2p. 1 Chart.

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Periodical

Takeaways: What Marketers Can Do.

Subjects: *BABY boom generation; *OLDER people; *MARKETING -- Social aspectsUNITED States

  • Source: Advertising Age. 4/4/2011 Ad Age Insights Supplement, Vol. 82, p16-16. 1p.

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