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Periodical

Why (and how) you should go after the gay dollar.

Subjects: *LGBTQ+ consumers; *LGBTQ+ business enterprises; *GAY consumers

  • Source: Advertising Age. 10/11/2010, Vol. 81 Issue 36, p22-22. 1p. 1 Chart, 1 Graph.

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Periodical

Ad spending booming for gay-oriented sites.

Subjects: *INTERNET; *ADVERTISING; *ADVERTISING agencies

  • Source: Advertising Age. 12/6/1999, Vol. 70 Issue 50, p58-58. 1/2p. 1 Color Photograph, 1 Black and White Photograph.

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Periodical

Data show affluence of gay market.

Subjects: *LESBIAN consumers; *GAY consumers; *MARKETING research

  • Source: Advertising Age. 2/3/1997, Vol. 68 Issue 5, p58-58. 2/5p.

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Periodical

Compelling story.

Subjects: *GAY consumers; *CORPORATE sponsorship; *TARGET marketing

  • Source: Advertising Age. 6/19/2000, Vol. 71 Issue 26, p70. 3/4p. 1 Color Photograph, 1 Chart.

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Periodical

Mulryan/Nash vet out on own.

Subjects: *ADVERTISING agencies; *GAY consumersNEW York (State); UNITED StatesPOUX Co....

  • Source: Advertising Age. 6/19/2000, Vol. 71 Issue 26, p66. 1/2p. 4 Color Photographs.

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Periodical

Financial services eager to fit in.

Subjects: *GAY consumers; *ONLINE banking; *FINANCIAL services industry

  • Source: Advertising Age. 6/19/2000, Vol. 71 Issue 26, p64. 1/2p. 1 Color Photograph, 1 Black and White Photograph.

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Periodical

Seeing is believing.

Subjects: *GAY consumers; *TELEVISION networks; *TELEVISION stationsQUEER As Folk (TV program)

  • Source: Advertising Age. 6/19/2000, Vol. 71 Issue 26, p62. 1/3p. 1 Color Photograph.

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Periodical

Highly targeted interests drive magazine growth.

Subjects: *GAY consumers; *PERIODICALS -- Marketing; *PUBLISHING

  • Source: Advertising Age. 6/19/2000, Vol. 71 Issue 26, p61. 2p. 6 Color Photographs.

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