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Periodical

Hispanic Creative Advertising Awards.

Subjects: ADVERTISING awards; HISPANIC American consumers; MARKET segmentationUNITED States

  • Source: Advertising Age. 8/30/1999, Vol. 70 Issue 36, special section pS2-S14. 9p. 43 Color Photographs.

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Periodical

Fast-food's battleground.

Subjects: *FAST food restaurant marketing; *FOOD advertising; *MARKET segmentationUNITED States

  • Source: Advertising Age. 9/18/2000, Vol. 71 Issue 39, special section pS20-S20. 1p. 4 Color Photographs, 1 Chart.

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Periodical

Highly targeted interests drive magazine growth.

Subjects: *GAY consumers; *PERIODICALS -- Marketing; *PUBLISHING

  • Source: Advertising Age. 6/19/2000, Vol. 71 Issue 26, p61. 2p. 6 Color Photographs.

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Periodical

Sell opt-out.

Subjects: *MARKETING; *CONSUMERS; *DATABASE marketingUNITED States

  • Source: Advertising Age. 2/14/2000, Vol. 71 Issue 7, p30-30. 1/5p.

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Periodical

By focusing on family, healthcare moves forward.

Subjects: *HISPANIC American consumers; *MARKET segmentation; *HISPANIC AmericansUNITED States

  • Source: Advertising Age. 8/30/1999, Vol. 70 Issue 36, special section pS16-S17. 2p. 4 Color Photographs.

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Periodical

Marketing to Hispanics.

Subjects: *HISPANIC American consumers; *ADVERTISING; *MARKET segmentationUNITED States

  • Source: Advertising Age. 8/30/1999, Vol. 70 Issue 36, special section pS1-S20. 2p. 16 Color Photographs.

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