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SHE-NOMS: THEY'RE NOT YOUR MOTHER'S CONSUMER.

• Authors : Meyers, Tiffany

Subjects: WOMEN consumers; RETAIL industry; MARKETING research

• Source: Advertising Age. 10/30/2006, Vol. 77 Issue 44, Special section pS1-S9. 3p. 7 Color Photographs.

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Data show affluence of gay market.

• Authors : Wilke, Michael

Subjects: *LESBIAN consumers; *GAY consumers; *MARKETING research

• Source: Advertising Age. 2/3/1997, Vol. 68 Issue 5, p58-58. 2/5p.

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Average City, USA.

• Authors : Neff, Jack

Subjects: *CITIES & towns; *TEST marketing; *ETHNIC groupsWICHITA Falls (Tex.); TEXAS; UNITED States

• Source: Advertising Age. 7/9/2001, Vol. 72 Issue 28, p12-12. 1/2p. 1 Chart, 1 Map.

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Best Buy says blast is based on research.

• Authors : ZMUDA, NATALIE

Subjects: *MARKETING management; *ADVERTISING media planning; *MARKETING researchBEST Buy Co. Inc. BEST Buy Co. Inc. BEST Buy Co. Inc. BBY

• Source: Advertising Age. 11/8/2010, Vol. 81 Issue 40, p3-18. 2p.

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Caught between worlds, tweens embrace makeup, reject Miley.

• Authors : Neff, Jack

Subjects: *YOUNG consumers; *PRETEENS; *GIRLSCYRUS, Miley, 1992-

• Source: Advertising Age. 10/11/2010, Vol. 81 Issue 36, p16-16. 1p. 1 Color Photograph.

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Sell locally.

Subjects: *ADVERTISING; *ADVERTISING campaigns; *MARKETING researchFORD Motor Co. 001344746 FORD Motor Co. FORD Motor Co. 001344746 001344746 FORD Motor Co. 001344746 F

• Source: Advertising Age. 1/11/1999, Vol. 70 Issue 2, p14-14. 1/6p.

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DoubleClick forms consumer-tracking unit.

• Authors : Snyder, Beth

Subjects: *CONSUMERS; *MARKETING researchDOUBLECLICK Inc.ROSENBLATT, David

• Source: Advertising Age. 10/5/1998, Vol. 69 Issue 40, p50-50. 1/3p.

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Reliable research data difficult to gather, analyze.

• Authors : Wilke, Michael

Subjects: *GAY consumers; *MARKETING research

• Source: Advertising Age. 8/4/1997, Vol. 68 Issue 31, p11-11. 1/3p.

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Survey: Friends lead pack in kids' spending decisions.

• Authors : Krol, Carol

Subjects: *TEENAGE consumers; *SURVEYS; *MARKETING researchUNITED States

• Source: Advertising Age. 3/10/1997, Vol. 68 Issue 10, p16-16. 1/5p.

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Market Facts eyes int'l expansion.

Subjects: *MARKETING research; *CORPORATE growth; *BUSINESS expansionEUROPEMARKET Facts Inc.

• Source: Advertising Age. 3/3/1997, Vol. 68 Issue 9, p22-22. 1/9p.

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