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Periodical

SHE-NOMS: THEY'RE NOT YOUR MOTHER'S CONSUMER.

Subjects: WOMEN consumers; RETAIL industry; MARKETING research

  • Source: Advertising Age. 10/30/2006, Vol. 77 Issue 44, Special section pS1-S9. 3p. 7 Color Photographs.

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Periodical

Data show affluence of gay market.

Subjects: *LESBIAN consumers; *GAY consumers; *MARKETING research

  • Source: Advertising Age. 2/3/1997, Vol. 68 Issue 5, p58-58. 2/5p.

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Periodical

Average City, USA.

Subjects: *CITIES & towns; *TEST marketing; *ETHNIC groupsWICHITA Falls (Tex.); TEXAS; UNITED States

  • Source: Advertising Age. 7/9/2001, Vol. 72 Issue 28, p12-12. 1/2p. 1 Chart, 1 Map.

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Periodical

Caught between worlds, tweens embrace makeup, reject Miley.

Subjects: *YOUNG consumers; *PRETEENS; *GIRLSCYRUS, Miley, 1992-

  • Source: Advertising Age. 10/11/2010, Vol. 81 Issue 36, p16-16. 1p. 1 Color Photograph.

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Periodical

Reliable research data difficult to gather, analyze.

Subjects: *GAY consumers; *MARKETING research

  • Source: Advertising Age. 8/4/1997, Vol. 68 Issue 31, p11-11. 1/3p.

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