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Periodical

PRETTY YOUNG THINGS.

Subjects: *ADVERTISING endorsements; *CELEBRITIES; *MARKETING strategyCHINA

  • Source: Advertising Age. 11/6/2017, Vol. 88 Issue 21, p0012-0012. 1p.

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Periodical

HOW TO TARGET OLDER DEMOS.

Subjects: *TARGET marketing; *MIDDLE-aged consumers; *OLDER consumers

  • Source: Advertising Age. 9/24/2007, Vol. 78 Issue 38, p8-8. 1/2p.

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Periodical

Motorcycle makers face aging clientele.

Subjects: *DEMOGRAPHY; *MOTORCYCLES; *MOTORCYCLE industryUNITED StatesBMW of North America LLC

  • Source: Advertising Age. 4/14/2003, Vol. 74 Issue 15, p16-16. 2/3p. 4 Color Photographs.

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Periodical

Sweet Spot.

Subjects: *AFRICAN American teenagers; *HISPANIC American teenagers; *MARKETING strategy

  • Source: Advertising Age. 11/12/2001, Vol. 72 Issue 46, p1-16. 2p. 11 Color Photographs.

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Periodical

Cereal marketers find sweet tooth.

Subjects: *CEREAL products industry; *MARKETING; *CEREAL productsUNITED States

  • Source: Advertising Age. 11/20/2000, Vol. 71 Issue 48, ps4-s4. 2/3p. 1 Color Photograph.

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Periodical

Targeting teens means building buzz.

Subjects: *TARGET marketing; *TEENAGE consumers; *ADVERTISINGUNITED States

  • Source: Advertising Age. 3/27/2000, Vol. 71 Issue 13, p26-27. 2p. 3 Color Photographs.

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