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Periodical

Rainbow imperative.

Subjects: *ADVERTISING; *MULTICULTURALISM; *MINORITY consumersUNITED States

  • Source: Advertising Age. 1999 Special Issue, Vol. 70, p56-75. 2p. 1 Color Photograph.

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Periodical

Shops put more mass into media.

Subjects: *MULTICULTURALISM; *MARKETING; *ETHNIC mass mediaUNITED States

  • Source: Advertising Age. 11/19/2001, Vol. 72 Issue 47, ps2-s11. 2p. 8 Color Photographs.

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Periodical

New demos demand notice.

Subjects: *CONSUMERS; *MINORITY consumers; *YOUNG consumersUNITED States

  • Source: Advertising Age. 11/19/2001, Vol. 72 Issue 47, p14-14. 1/5p.

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Periodical

Experts: Ethnic market to weather ad slowdown.

Subjects: *ADVERTISING; *ADVERTISING spending; *MINORITY consumersUNITED States

  • Source: Advertising Age. 1/1/2001, Vol. 72 Issue 1, p20-20. 2/3p. 1 Color Photograph.

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Periodical

Ground shifts in California.

Subjects: *ADVERTISING; *MARKETING; *MINORITY consumers

  • Source: Advertising Age. 9/25/2000, Vol. 71 Issue 40, p78-78. 1/3p.

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Periodical

Chili's fires up Spanish campaign.

Subjects: *RESTAURANT advertising; *ADVERTISING campaigns; *TARGET marketingMIAMI (Fla.); FLORIDA

  • Source: Advertising Age. 7/17/2000, Vol. 71 Issue 30, p28-28. 1/3p. 1 Color Photograph.

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Periodical

Toyota leads in Hispanic niche.

Subjects: *AUTOMOBILE industry; *ADVERTISING spending; *TARGET marketingUNITED StatesTOYOTA Motor Sales USA Inc.

  • Source: Advertising Age. 7/3/2000, Vol. 71 Issue 28, p16-16. 1/2p. 3 Color Photographs, 1 Chart.

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