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Periodical

CMO'S GUIDE TO AD BOYCOTTS.

Subjects: *ADVERTISING; *BOYCOTTS; *MARKETING

  • Source: Advertising Age. 6/26/2017, Vol. 88 Issue 13, p0024-0024. 1p.

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Periodical

How to create Explosive Self-Generating Demand.

Subjects: *ECONOMIC demand; *PRODUCT management; *BEANIE Babies (Trademark)BLAIR Witch Project, The (Film)

  • Source: Advertising Age. 11/8/1999, Vol. 70 Issue 46, special section ps20-s20. 1p. 5 Color Photographs.

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