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CMO'S GUIDE TO AD BOYCOTTS.

• Authors : Poggi, Jeanine

Subjects: *ADVERTISING; *BOYCOTTS; *MARKETING

• Source: Advertising Age. 6/26/2017, Vol. 88 Issue 13, p0024-0024. 1p.

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HOW YOUR BRAND CAN WIN ON AMAZON.

Subjects: *PRODUCT management; *INTERNET marketing; *INTERNET advertisingAMAZON.COM Inc. 884745530 AMAZON.COM Inc. AMAZON.COM Inc. 884745530 884745530 AMAZON.COM Inc. 884745530 AMZN

• Source: Advertising Age. 9/15/2014, Vol. 85 Issue 19, p0025-0025. 1p.

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LUNCHABLES TARGETS LUCRATIVE TEEN MARKET.

• Authors : Schultz, E. J.

Subjects: *PRODUCT management; *NEW product development; *BRAND extensionKRAFT Foods Group Inc.

• Source: Advertising Age. 5/19/2014, Vol. 85 Issue 12, p12-12. 1p.

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OAKLEY BREAKS OUT OF BOYS-CLUB MENTALITY, LOOKS TO ATTRACT WOMEN.

• Authors : Zmuda, Natalie

Subjects: *MARKETING management; *SPORTSWEAR for women; *SUNGLASSESOAKLEY Inc. OAKLEY Inc. OAKLEY Inc. OO

• Source: Advertising Age. 6/3/2013, Vol. 84 Issue 22, p20-20. 1p.

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Caprice crosses border as Palmolive makes shampoo play in U.S.

• Authors : Neff, Jack

Subjects: *SHAMPOOS; *PRODUCT management; *PRODUCT placementUNITED StatesCOLGATE-Palmolive Co. 037285165 COLGATE-Palmolive Co. COLGATE-Palmolive Co. 037285165 037285165 COLGATE-Palmolive Co. 037285165 CL; WAL-Mart Stores Inc. 051957769 WAL-Mart Stores Inc. WAL-Mart Stores Inc. 051957769 051957769 WAL-Mart Stores Inc. 051957769 WMT

• Source: Advertising Age. 6/28/2010, Vol. 81 Issue 26, p2-21. 2p.

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How to create Explosive Self-Generating Demand.

• Authors : Dye, Renée¹

Subjects: *ECONOMIC demand; *PRODUCT management; *BEANIE Babies (Trademark)BLAIR Witch Project, The (Film)

• Source: Advertising Age. 11/8/1999, Vol. 70 Issue 46, special section ps20-s20. 1p. 5 Color Photographs.

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Baby food brand strength.

• Authors : Webster, Nancy Coltun

Subjects: *BRAND name products; *PRODUCT management; *CONSUMERSYOUNG & Rubicam Inc. 006992515 YOUNG & Rubicam Inc. YOUNG & Rubicam Inc. 006992515 006992515 YOUNG & Rubicam Inc. 006992515 YNR

• Source: Advertising Age. 9/20/1999, Vol. 70 Issue 39, p42-42. 1/8p. 1 Chart.

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Mead Johnson readies full line for Viactiv brand.

• Authors : Goetzl, David; Pollack, Judann

Subjects: *NEW product development; *NUTRITION; *WOMEN consumersMEAD Johnson & Co.

• Source: Advertising Age. 7/19/1999, Vol. 70 Issue 30, p4-4. 1/3p.

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How much should you spend on advertising?

• Authors : Hayman, Dana W.¹; Schultz, Don E.^2,3

Subjects: *MARKETING; *DECISION making; *CHIEF executive officers

• Source: Advertising Age. 4/26/1999, Vol. 70 Issue 18, p32-32. 2/3p.

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Design doesn't need a correction; design will do the correcting.

• Authors : Iezzi, Teressa^1,2

Subjects: *PRODUCT design; *INDUSTRIAL design; *INDUSTRIAL design management

• Source: Advertising Age. 1/19/2009, Vol. 80 Issue 2, p16-16. 2/5p.

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