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BUILDING THEIR OWN MEDIA NETWORKS: Retailers are leveraging first-party customer data and brand relationships to get a larger piece of the advertising pie.

• Authors : Pasquarelli, Adrianne (AUTHOR)

Subjects: *MASS media; *RETAIL industry; *COMPLIANT platforms

• Source: Advertising Age. 3/9/2020, Vol. 91 Issue 5, p12-12. 1p.

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RECESSION REDUX?: Advertising, tech and media executives report an uptick in talk of a possible downturn.

• Authors : Sloane, Garett

Subjects: *ADVERTISING executives; *RECESSIONS; *MASS media

• Source: Advertising Age. 1/21/2019, Vol. 90 Issue 2, p4-4. 1p.

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MILLENNIALS DON'T CARE ABOUT YOUR BRANDS.

• Authors : Pasquarelli, Adrianne

Subjects: *BRANDING (Marketing); *MILLENNIAL consumers; *MILLENNIALS

• Source: Advertising Age. 8/21/2017, Vol. 88 Issue 16, p0014-0014. 1p.

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LOSING HISPANIC CONSUMERS? DON'T BLAME TRUMP, BLAME AMAZON.

• Authors : Schultz, E.J.; Pasquarelli, Adrianne

Subjects: *HISPANIC American consumers; *CONSUMPTION (Economics); *RETAIL industryUNITED StatesCORNELL, Brian C., 1960-; TRUMP, Donald, 1946-; LOPEZ Negrete, Alex

• Source: Advertising Age. 7/31/2017, Vol. 88 Issue 15, p6-1. 1p.

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WHY RETAILERS ARE MISSING OUT ON MOBILE WITH MILLENNIALS.

• Authors : Pasquarelli, Adrianne

Subjects: *RETAIL industry; *MILLENNIAL consumers; *CELL phone advertising

• Source: Advertising Age. 2/22/2016, Vol. 87 Issue 4, p0020-0020. 1p.

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HOW TO CREATE A REWARDS PROGRAM THAT REALLY WORKS.

• Authors : Rodriguez, Ashley

Subjects: *AWARDS; *CONSUMERS; *POSITIONING (Advertising)

• Source: Advertising Age. 6/15/2015, Vol. 86 Issue 13, p0042-0042. 1p.

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HITS & MISSES.

Subjects: *RETAIL industry; *CONSUMERS; *STRIPTEASE clubsUNITED StatesGENERAL Motors Co....

• Source: Advertising Age. 10/27/2014, Vol. 85 Issue 22, p0003-0003. 1p.

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Consumers are stopping, but not shopping: report.

Subjects: *RETAIL industry; *CONSUMERSEUCLID Inc. EUCLID Inc. EUCLID Inc. 027182216

• Source: Advertising Age. 1/6/2014, Vol. 85 Issue 1, p3-3. 1p.

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SHE-NOMS: THEY'RE NOT YOUR MOTHER'S CONSUMER.

• Authors : Meyers, Tiffany

Subjects: WOMEN consumers; RETAIL industry; MARKETING research

• Source: Advertising Age. 10/30/2006, Vol. 77 Issue 44, Special section pS1-S9. 3p. 7 Color Photographs.

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Retailers break out of multicultural silo.

• Authors : WENTZ, LAUREL

Subjects: *RETAIL industry; *MARKETING management; *ADVERTISING media planning

• Source: Advertising Age. 3/19/2012, Vol. 83 Issue 12, p12-12. 1/2p.

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