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THE CULTURAL CONNECTION.

• Authors : SNYDER BULIK, BETH

Subjects: YOUNG adults; CONSUMER behavior research; HISPANIC American consumersUNITED StatesUNITED StatesUNITED StatesReport Available

• Source: Advertising Age. 5/14/2012 Ad Age Insights, Vol. 83, p4-4. 19p.

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View From the Top.

Subjects: HISPANIC American business enterprises; HISPANIC American businesspeople; ADVERTISING agenciesUNITED StatesUNITED StatesUNITED StatesReport Available

• Source: Advertising Age. 2/19/2007, Vol. 78 Issue 8, pA18-A26. 7p. 11 Color Photographs.

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The Pioneers.

Subjects: MARKET share; HISPANIC Americans in mass media; HISPANIC American consumersUNITED StatesUNITED StatesUNITED StatesReport Available

• Source: Advertising Age. 2/19/2007, Vol. 78 Issue 8, pA25-A34. 5p.

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AHAA AT 10: BUILDING FOR THE FUTURE.

Subjects: ASSOCIATIONS, institutions, etc.; ADVERTISING agencies; HISPANIC American business enterprisesUNITED StatesUNITED StatesUNITED StatesReport Available

• Source: Advertising Age. 2/19/2007, Vol. 78 Issue 8, pA4-A8. 4p. 8 Color Photographs.

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AMERICA, NEW & IMPROVED.

• Authors : Edmondson, Brad

Subjects: CONSUMERS; POPULATION; MINORITIESUNITED StatesUNITED StatesUNITED StatesReport Available

• Source: Advertising Age. 1/2/2006, Vol. 77 Issue 1, p31-34. 4p. 1 Color Photograph, 1 Chart, 1 Graph.

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CAN VOD SAVE TV?

• Authors : Atkinson, Claire

Subjects: VIDEO on demand; INTERACTIVE videos; TELEVISION

• Source: Advertising Age. 4/18/2005, Vol. 76 Issue 16, p1-46. 4p. 6 Color Photographs.

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THE CHAOS SCENARIO.

• Authors : Garfield, Bob

Subjects: MARKETING; BUSINESS communication; DIGITAL communications

• Source: Advertising Age. 4/4/2005, Vol. 76 Issue 14, Preceding p1-1. 4p. 11 Color Photographs, 4 Graphs.

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MARKETERS: BEWARE THE COUPON MOM.

• Authors : PATEL, KUNUR

Subjects: WOMEN consumers; COUPONS (Retail trade); SHOPPING

• Source: Advertising Age. 7/11/2011, Vol. 82 Issue 27, p1-13. 4p.

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Consumer forecast.

• Authors : Gervey, Gen; Lin, Judy

Subjects: CONSUMER attitudes; MARKET surveys; ADVERTISINGUNITED StatesUNITED StatesUNITED StatesReport Available

• Source: Advertising Age. 1999 Special Issue, Vol. 70, p14-22. 5p. 1 Color Photograph, 2 Charts, 21 Graphs.

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Hispanic Creative Advertising Awards.

• Authors : Cardona, Mercedes M.; Wentz, Laurel; Ryan, Mike

Subjects: ADVERTISING awards; HISPANIC American consumers; MARKET segmentationUNITED StatesUNITED StatesUNITED StatesReport Available

• Source: Advertising Age. 8/30/1999, Vol. 70 Issue 36, special section pS2-S14. 9p. 43 Color Photographs.

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