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Mass-market agencies seem to have long learning curves.

• Authors : Imada, Bill¹

Subjects: *ADVERTISING agencies; *HISPANIC American consumers; *ASIAN American consumersUNITED States

• Source: Advertising Age. 10/22/2007, Vol. 78 Issue 42, p20-20. 2/5p. 1 Color Photograph.

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Is cross-cultural an industry breakthrough or threat to ethnic shops?

• Authors : BUSH, MICHAEL

Subjects: *ADVERTISING; *CONSUMERS; *ETHNIC groupsUNITED States

• Source: Advertising Age. 1/31/2011, Vol. 82 Issue 5, p4-5. 2p.

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Hyundai invites consumers to 'discover' the brand.

• Authors : Wentz, Laurel

Subjects: *HISPANIC American consumers; *MARKET segmentation; *TARGET marketingHYUNDAI Motor America Inc.ROMERO, Patricia

• Source: Advertising Age. 3/3/2008, Vol. 79 Issue 9, p60-60. 1/5p.

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Major ad categories still failing to target Latino consumers.

• Authors : Wentz, Laurel

Subjects: *HISPANIC American consumers; *HISPANIC Americans; *MARKET segmentationSYNOVATE (Company)

• Source: Advertising Age. 3/3/2008, Vol. 79 Issue 9, p60-60. 2/5p.

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GET CONNECTED WITH LATINOS IN NUEVO AMERICA.

• Authors : McFarlane, Cynthia¹; Semple, Laura²

Subjects: *HISPANIC American consumers; *TARGET marketing; *MARKET segmentation

• Source: Advertising Age. 5/14/2007, Vol. 78 Issue 20, p49-50. 2p. 7 Color Photographs.

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REFLECTIONS OF REALITY.

• Authors : Buss, Dale

Subjects: *ADVERTISING characters; *MARKETING strategy; *MARKET segmentation

• Source: Advertising Age. 6/5/2006, Vol. 77 Issue 23, Special section p10-11. 2p. 3 Color Photographs.

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GAME FOR ANYTHING.

Subjects: *MALE consumers; *MARKETING executives; *INCOME

• Source: Advertising Age. 5/22/2006, Vol. 77 Issue 21, pS1-S1. 3/4p. 1 Color Photograph.

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Rival retailers devise ways to compete against giant.

• Authors : Cuneo, Alice Z.

Subjects: *RETAIL stores; *DISCOUNT houses (Retail trade); *CLASS actionsWAL-Mart Stores Inc. 051957769 WAL-Mart Stores Inc. WAL-Mart Stores Inc. 051957769 051957769 WAL-Mart Stores Inc. 051957769 WMT; LOBLAW Cos. Ltd.FICHTLER, Bill

• Source: Advertising Age. 10/6/2003, Vol. 74 Issue 40, p35-35. 1p. 1 Color Photograph, 10 Graphs.

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Marketers target Hispanic segment.

• Authors : Wentz, Laurel

Subjects: *HISPANIC American consumers; *ADVERTISING spending; *MARKET segmentationUNITED States

• Source: Advertising Age. 1/7/2002, Vol. 73 Issue 1, p30-30. 1/3p. 1 Chart.

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Fast-food's battleground.

• Authors : Freeman, Laurie

Subjects: *FAST food restaurant marketing; *FOOD advertising; *MARKET segmentationUNITED States

• Source: Advertising Age. 9/18/2000, Vol. 71 Issue 39, special section pS20-S20. 1p. 4 Color Photographs, 1 Chart.

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