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THE CULTURAL CONNECTION.

• Authors : SNYDER BULIK, BETH

Subjects: YOUNG adults; CONSUMER behavior research; HISPANIC American consumersUNITED StatesUNITED StatesUNITED StatesReport Available

• Source: Advertising Age. 5/14/2012 Ad Age Insights, Vol. 83, p4-4. 19p.

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View From the Top.

Subjects: HISPANIC American business enterprises; HISPANIC American businesspeople; ADVERTISING agenciesUNITED StatesUNITED StatesUNITED StatesReport Available

• Source: Advertising Age. 2/19/2007, Vol. 78 Issue 8, pA18-A26. 7p. 11 Color Photographs.

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The Pioneers.

Subjects: MARKET share; HISPANIC Americans in mass media; HISPANIC American consumersUNITED StatesUNITED StatesUNITED StatesReport Available

• Source: Advertising Age. 2/19/2007, Vol. 78 Issue 8, pA25-A34. 5p.

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AHAA AT 10: BUILDING FOR THE FUTURE.

Subjects: ASSOCIATIONS, institutions, etc.; ADVERTISING agencies; HISPANIC American business enterprisesUNITED StatesUNITED StatesUNITED StatesReport Available

• Source: Advertising Age. 2/19/2007, Vol. 78 Issue 8, pA4-A8. 4p. 8 Color Photographs.

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AMERICA, NEW & IMPROVED.

• Authors : Edmondson, Brad

Subjects: CONSUMERS; POPULATION; MINORITIESUNITED StatesUNITED StatesUNITED StatesReport Available

• Source: Advertising Age. 1/2/2006, Vol. 77 Issue 1, p31-34. 4p. 1 Color Photograph, 1 Chart, 1 Graph.

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CAN VOD SAVE TV?

• Authors : Atkinson, Claire

Subjects: VIDEO on demand; INTERACTIVE videos; TELEVISION

• Source: Advertising Age. 4/18/2005, Vol. 76 Issue 16, p1-46. 4p. 6 Color Photographs.

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THE CHAOS SCENARIO.

• Authors : Garfield, Bob

Subjects: MARKETING; BUSINESS communication; DIGITAL communications

• Source: Advertising Age. 4/4/2005, Vol. 76 Issue 14, Preceding p1-1. 4p. 11 Color Photographs, 4 Graphs.

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MARKETERS: BEWARE THE COUPON MOM.

• Authors : PATEL, KUNUR

Subjects: WOMEN consumers; COUPONS (Retail trade); SHOPPING

• Source: Advertising Age. 7/11/2011, Vol. 82 Issue 27, p1-13. 4p.

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Consumer forecast.

• Authors : Gervey, Gen; Lin, Judy

Subjects: CONSUMER attitudes; MARKET surveys; ADVERTISINGUNITED StatesUNITED StatesUNITED StatesReport Available

• Source: Advertising Age. 1999 Special Issue, Vol. 70, p14-22. 5p. 1 Color Photograph, 2 Charts, 21 Graphs.

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Hispanic Creative Advertising Awards.

• Authors : Cardona, Mercedes M.; Wentz, Laurel; Ryan, Mike

Subjects: ADVERTISING awards; HISPANIC American consumers; MARKET segmentationUNITED StatesUNITED StatesUNITED StatesReport Available

• Source: Advertising Age. 8/30/1999, Vol. 70 Issue 36, special section pS2-S14. 9p. 43 Color Photographs.

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FACE REALITY OF NEW DEMO.

Subjects: MULTICULTURALISM; MARKETING; AFRICAN American consumersUNITED StatesUNITED StatesUNITED StatesReport Available

• Source: Advertising Age. 11/19/2001, Vol. 72 Issue 47, ps4-s8. 3p. 12 Color Photographs.

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What makes women click?

• Authors : Garrubbo, Gina

Subjects: WOMEN consumers; INTERNET advertising; INTERNET marketingUNITED StatesUNITED StatesUNITED StatesReport Available

• Source: Advertising Age. 2/2/1998 Supplement Online Media, Vol. 69, p12A-14A. 3p. 5 Color Photographs.

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SHE-NOMS: THEY'RE NOT YOUR MOTHER'S CONSUMER.

• Authors : Meyers, Tiffany

Subjects: WOMEN consumers; RETAIL industry; MARKETING research

• Source: Advertising Age. 10/30/2006, Vol. 77 Issue 44, Special section pS1-S9. 3p. 7 Color Photographs.

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U.S. CONSUMER -- LIKE NO OTHER ON THE PLANET.

• Authors : Francese, Peter

Subjects: CONSUMER behavior; CONSUMPTION (Economics); POPULATIONUNITED StatesUNITED StatesUNITED StatesReport Available

• Source: Advertising Age. 1/2/2006, Vol. 77 Issue 1, p3-5. 3p. 1 Color Photograph, 2 Charts.

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Learning curve.

• Authors : Meyers, Tiffany

Subjects: MARKETING; YOUNG adults; YOUNG consumersUNITED StatesUNITED StatesUNITED StatesReport Available

• Source: Advertising Age. 2/21/2005, Vol. 76 Issue 8, p1-8. 3p. 2 Color Photographs, 4 Graphs.

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Beer battle moves to bodega as brewers seek out Hispanics.

• Authors : SCHULTZ, E. J.

Subjects: BEER industry; HISPANIC American consumers; ALCOHOL & Hispanic Americans

• Source: Advertising Age. 5/23/2011, Vol. 82 Issue 21, p2-20. 3p. 1 Chart.

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Spanish-language TV upgrades program fare.

• Authors : Zbar, Jeffrey D.

Subjects: TELEVISION broadcasting; HISPANIC American consumers; UNIVISION Communications Inc.

• Source: Advertising Age. 8/24/1998, Vol. 69 Issue 34, pS18-S21. 3p. 6 Color Photographs.

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Roundtable: Web ads get a move on.

Subjects: ADVERTISING; INTERNET advertising; SKIPPER, John

• Source: Advertising Age. 11/3/2003, Vol. 74 Issue 44, pS-2-S-6. 3p. 2 Color Photographs.

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White Bread, USA.

• Authors : Neff, Jack

Subjects: TEST marketing; MARKETING research; DEMOGRAPHYUNITED StatesUNITED StatesUNITED StatesReport Available

• Source: Advertising Age. 7/9/2001, Vol. 72 Issue 28, preceding p1-13. 3p. 3 Color Photographs.

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This Ad's for You.

• Authors : Carmichael, Matt

Subjects: INTERNET advertising; INTERACTIVE television; ADVERTISING

• Source: Advertising Age. 2000 Special Issue, Vol. 71, p105-107. 3p. 1 Color Photograph.

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MLB pins future on Generation Y.

• Authors : Petrecca, Laura; Cuneo, Alice Z.; Halliday, Jean

Subjects: MAJOR League Baseball (Organization); ADVERTISING; BASEBALLUNITED StatesUNITED StatesUNITED StatesReport Available

• Source: Advertising Age. 4/3/2000, Vol. 71 Issue 14, p1-32. 3p. 2 Color Photographs, 1 Chart, 1 Graph.

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Miller reconsiders gay-themed TV spot.

• Authors : Chura, Hillary

Subjects: BEER advertising; TELEVISION advertising; MILLER Brewing Co.UNITED StatesUNITED StatesUNITED StatesReport Available

• Source: Advertising Age. 7/12/1999, Vol. 70 Issue 29, p3-53. 3p.

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MARKETERS' MILLENNIAL DILEMMA.

• Authors : Pasquarelli, Adrianne

Subjects: MILLENNIAL consumers; MILLENNIALS; BRAND name products

• Source: Advertising Age. 8/21/2017, Vol. 88 Issue 16, p0012-0012. 1p.

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MILLENNIALS DON'T CARE ABOUT YOUR BRANDS.

• Authors : Pasquarelli, Adrianne

Subjects: BRANDING (Marketing); MILLENNIAL consumers; MILLENNIALS

• Source: Advertising Age. 8/21/2017, Vol. 88 Issue 16, p0014-0014. 1p.

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LOSING HISPANIC CONSUMERS? DON'T BLAME TRUMP, BLAME AMAZON.

• Authors : Schultz, E.J.; Pasquarelli, Adrianne

Subjects: HISPANIC American consumers; CONSUMPTION (Economics); RETAIL industryUNITED StatesUNITED StatesUNITED StatesReport Available

• Source: Advertising Age. 7/31/2017, Vol. 88 Issue 15, p6-1. 1p.

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WINNING BIG.

• Authors : Braiker, Brian

Subjects: ADVERTISING; HISPANIC American consumers; CRAYOLA LLC

• Source: Advertising Age. 7/31/2017, Vol. 88 Issue 15, p3-1. 1p.

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Online Travel Agencies Go on $ummer $pending $pree.

• Authors : SCHULTZ, E.J.; PASQUARELLI, ADRIANNE

Subjects: ADVERTISING spending; TRAVEL agents; HOTELS

• Source: Advertising Age. 6/26/2017, Vol. 88 Issue 13, p0020-0020. 1p.

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CMO'S GUIDE TO AD BOYCOTTS.

• Authors : Poggi, Jeanine

Subjects: ADVERTISING; BOYCOTTS; MARKETING

• Source: Advertising Age. 6/26/2017, Vol. 88 Issue 13, p0024-0024. 1p.

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800/900: King of the road in marketing value, usage.

• Authors : Kim, Junu Bryan

Subjects: TOLL-free telephone calls; PAY-per-call telephone services; CUSTOMER servicesUNITED StatesUNITED StatesUNITED StatesReport Available

• Source: Advertising Age. 2/17/1992, Vol. 63 Issue 7, Interactive Media pS-1-S-6. 4p. 1 Illustration, 1 Chart.

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1990 CONSUMER MAGAZINE DIRECTORY.

Subjects: PERIODICALS; CONSUMERS; MASS mediaUNITED StatesUNITED StatesUNITED StatesReport Available

• Source: Advertising Age. 9/17/1990, Vol. 61 Issue 38, pC-1-C-9. 9p. 51 Color Photographs.

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MILLENNIAL MINDSET HELPS 116-YEAR-OLD NORDSTROM BOOM.

• Authors : Pasquarelli, Adrianne

Subjects: NORDSTROM Inc.; SALES; MILLENNIAL consumers

• Source: Advertising Age. 2/6/2017, Vol. 88 Issue 3, p0004-0004. 1p.

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MARKETING TECH IS SO BORING— AND IT SHOULD STAY THAT WAY.

• Authors : Wheaton, Ken

Subjects: MARKETING; CONSUMERS; JARGON (Terminology)

• Source: Advertising Age. 10/3/2016, Vol. 87 Issue 19, p0024-0024. 1p.

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ANA TARGETS A NEW OPPONENT: FACEBOOK.

• Authors : Pollack, Judann; Stein, Lindsay

Subjects: ASSOCIATION of National Advertisers; MEDIA Rating Council (Organization); INTERNET advertising

• Source: Advertising Age. 10/3/2016, Vol. 87 Issue 19, p0003-0003. 1p.

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NOT JUST FOR RETIREES ANYMORE, HAMMOCKS SEE UPSWING IN SALES.

• Authors : Pasquarelli, Adrianne

Subjects: MILLENNIAL consumers; HAMMOCKS; CONSUMER preferences

• Source: Advertising Age. 8/1/2016, Vol. 87 Issue 15, p0030-0030. 1p.

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AGENCY OF THE FUTURE.

• Authors : Bruell, Alexandra

Subjects: ADVERTISING agencies; CHANGE; CONSUMERS

• Source: Advertising Age. 5/2/2016, Vol. 87 Issue 9, p0032-0032. 1p.

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Marketers: We don't get how to do diversity.

• Authors : Bulik, Beth Snyder

Subjects: MARKETING executives; MARKET surveys; MULTICULTURALISM

• Source: Advertising Age. 2/25/2008, Vol. 79 Issue 8, p1-25. 2p.

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'MY BLACK IS BEAUTIFUL'

• Authors : Neff, Jack

Subjects: REID, Najoh Tita; PROCTER & Gamble Co.; ADVERTISING campaigns

• Source: Advertising Age. 8/27/2007, Vol. 78 Issue 34, p1-21. 2p. 2 Color Photographs.

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CULTURE MOSAIC.

• Authors : Meyers, Tiffany

Subjects: TEENAGE consumers; CONSUMERS; TEENAGERSUNITED StatesUNITED StatesUNITED StatesReport Available

• Source: Advertising Age. 3/13/2006, Vol. 77 Issue 11, pS-1-S-2. 2p. 3 Color Photographs, 3 Graphs.

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A WALK ON THE MILD SIDE.

• Authors : Dobrow, Larry

Subjects: CONSUMER behavior; CONSUMER attitudes; TEENAGERSUNITED StatesUNITED StatesUNITED StatesReport Available

• Source: Advertising Age. 1/2/2006, Vol. 77 Issue 1, p12-13. 2p. 1 Diagram, 1 Chart.

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Brand loyalty opportunities abound.

• Authors : Giegoldt, Laura

Subjects: TEENAGE consumers; HISPANIC American consumers; ADAMS, LorettaUNITED StatesUNITED StatesUNITED StatesReport Available

• Source: Advertising Age. 8/24/1998, Vol. 69 Issue 34, pS8-S10. 2p.

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Cosmetic change: Targeting tweens.

• Authors : Thompson, Stephanie

Subjects: COSMETICS; HYGIENE products; CHILD consumersUNITED StatesUNITED StatesUNITED StatesReport Available

• Source: Advertising Age. 6/28/2004, Vol. 75 Issue 26, p4-52. 2p. 1 Color Photograph.

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Marketing messages for women fall short.

• Authors : Chura, Hillary; Cardona, Mercedes; Halliday, Jean

Subjects: WOMEN consumers; MARKETING; ADVERTISINGUNITED StatesUNITED StatesUNITED StatesReport Available

• Source: Advertising Age. 9/23/2002, Vol. 73 Issue 38, p4-14. 2p. 18 Color Photographs, 1 Chart.

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Foreign flavors, mainstream taste.

• Authors : Williamson, Debra Aho

Subjects: FOOD marketing; HISPANIC American consumers; ASIAN American consumersUNITED StatesUNITED StatesUNITED StatesReport Available

• Source: Advertising Age. 7/8/2002, Vol. 73 Issue 27, SPECIAL REPORT ps-2-s-4. 2p. 3 Color Photographs.

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OPTIMISTIC, EMPOWERED KIDS BACK TO BEING KIDS.

• Authors : Lawler, Edmund O.

Subjects: YOUNG consumers; TEENAGE consumers; SEPTEMBER 11 Terrorist Attacks, 2001UNITED StatesUNITED StatesUNITED StatesReport Available

• Source: Advertising Age. 2/4/2002, Vol. 73 Issue 5, ps-2-s-5. 2p. 3 Color Photographs.

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Shops put more mass into media.

• Authors : Halliday, Jean; Cuneo, Alice Z.

Subjects: MULTICULTURALISM; MARKETING; ETHNIC mass mediaUNITED StatesUNITED StatesUNITED StatesReport Available

• Source: Advertising Age. 11/19/2001, Vol. 72 Issue 47, ps2-s11. 2p. 8 Color Photographs.

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REVERSE english.

• Authors : Wentz, Laurel

Subjects: MULTICULTURALISM; MARKETING; CONSUMERSUNITED StatesUNITED StatesUNITED StatesReport Available

• Source: Advertising Age. 11/19/2001, Vol. 72 Issue 47, ps1-s2. 2p. 2 Color Photographs, 1 Diagram.

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Sweet Spot.

• Authors : Chura, Hillary

Subjects: AFRICAN American teenagers; HISPANIC American teenagers; MARKETING strategy

• Source: Advertising Age. 11/12/2001, Vol. 72 Issue 46, p1-16. 2p. 11 Color Photographs.

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Street theater replacing TV.

• Authors : Hill, Julianne

Subjects: TEENAGE consumers; CONSUMERS; YOUTHUNITED StatesUNITED StatesUNITED StatesReport Available

• Source: Advertising Age. 11/29/1999, Vol. 70 Issue 49, ps12-s13. 2p. 1 Black and White Photograph.

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Rainbow imperative.

• Authors : Jackson, Jesse L.

Subjects: ADVERTISING; MULTICULTURALISM; MINORITY consumersUNITED StatesUNITED StatesUNITED StatesReport Available

• Source: Advertising Age. 1999 Special Issue, Vol. 70, p56-75. 2p. 1 Color Photograph.

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IN A WOMAN-RUN WORLD, MARKETERS WILL HAVE TO HIT MEN’S SOFTER SIDE.

• Authors : Crain, Rance

Subjects: MARKETING; WOMEN consumers; MALE consumers

• Source: Advertising Age. 4/18/2016, Vol. 87 Issue 8, p0030-0030. 1p.

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