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Periodical

WINNING BIG.

Authors : Braiker, Brian

Subjects: ADVERTISING; HISPANIC American consumers; CRAYOLA LLC

Source: Advertising Age. 7/31/2017, Vol. 88 Issue 15, p3-1. 1p.

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Periodical

MARKETING TECH IS SO BORING— AND IT SHOULD STAY THAT WAY.

Authors : Wheaton, Ken

Subjects: MARKETING; CONSUMERS; JARGON (Terminology)

Source: Advertising Age. 10/3/2016, Vol. 87 Issue 19, p0024-0024. 1p.

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Periodical

Marketing messages for women fall short.

Authors : Chura, Hillary; Cardona, Mercedes; Halliday, Jean

Subjects: WOMEN consumers; MARKETING; ADVERTISINGUNITED States

Source: Advertising Age. 9/23/2002, Vol. 73 Issue 38, p4-14. 2p. 18 Color Photographs, 1 Chart.

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Periodical

Is cross-cultural an industry breakthrough or threat to ethnic shops?

Authors : BUSH, MICHAEL

Subjects: ADVERTISING; CONSUMERS; ETHNIC groups -- Social aspectsUNITED States

Source: Advertising Age. 1/31/2011, Vol. 82 Issue 5, p4-5. 2p.

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Periodical

Time to rethink your message: Now the cart belongs to Daddy.

Authors : NEFF, JACK

Subjects: MALE consumers; GROCERY shopping; SHOPPING

Source: Advertising Age. 1/17/2011, Vol. 82 Issue 3, p1-20. 2p. 1 Chart.

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Periodical

Magic to marketers: Think urban.

Authors : Wentz, Laurel

Subjects: MINORITY consumers; ADVERTISING; JOHNSON, Earvin, 1959-

Source: Advertising Age. 11/20/2006, Vol. 77 Issue 47, p4-27. 2p. 3 Color Photographs.

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Periodical

Getting along with the new boss - the consumer.

Authors : Lafley, A.G.

Subjects: CONSUMER behavior; CONSUMERS; ADVERTISINGUNITED States

Source: Advertising Age. 3/28/2005, Vol. 76 Issue 13, p24-91. 2p. 1 Color Photograph.

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Periodical

Ad intrusion up, say consumers.

Authors : ATKINSON, CLAIRE

Subjects: ADVERTISING; CONSUMERS; ADVERTISERSUNITED States

Source: Advertising Age. 1/6/2003, Vol. 74 Issue 1, p1-19. 2p. 1 Color Photograph.

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Periodical

Targeting teens means building buzz.

Authors : Thompson, Stephanie

Subjects: TARGET marketing; TEENAGE consumers; ADVERTISINGUNITED States

Source: Advertising Age. 3/27/2000, Vol. 71 Issue 13, p26-27. 2p. 3 Color Photographs.

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Periodical

Marketing to Hispanics.

Authors : Zbar, Jeffery D.

Subjects: HISPANIC American consumers; ADVERTISING; MARKET segmentationUNITED States

Source: Advertising Age. 8/30/1999, Vol. 70 Issue 36, special section pS1-S20. 2p. 16 Color Photographs.

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