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MARKETERS: BEWARE THE COUPON MOM.

• Authors : PATEL, KUNUR

Subjects: WOMEN consumers; COUPONS (Retail trade); SHOPPING

• Source: Advertising Age. 7/11/2011, Vol. 82 Issue 27, p1-13. 4p.

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AMERICA, NEW & IMPROVED.

• Authors : Edmondson, Brad

Subjects: CONSUMERS; POPULATION; MINORITIESUNITED States

• Source: Advertising Age. 1/2/2006, Vol. 77 Issue 1, p31-34. 4p. 1 Color Photograph, 1 Chart, 1 Graph.

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Hispanic Creative Advertising Awards.

• Authors : Cardona, Mercedes M.; Wentz, Laurel; Ryan, Mike

Subjects: ADVERTISING awards; HISPANIC American consumers; MARKET segmentationUNITED States

• Source: Advertising Age. 8/30/1999, Vol. 70 Issue 36, special section pS2-S14. 9p. 43 Color Photographs.

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What makes women click?

• Authors : Garrubbo, Gina

Subjects: WOMEN consumers; INTERNET advertising; INTERNET marketingUNITED States

• Source: Advertising Age. 2/2/1998 Supplement Online Media, Vol. 69, p12A-14A. 3p. 5 Color Photographs.

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Beer battle moves to bodega as brewers seek out Hispanics.

• Authors : SCHULTZ, E. J.

Subjects: BEER industry; HISPANIC American consumers; ALCOHOL & Hispanic Americans

• Source: Advertising Age. 5/23/2011, Vol. 82 Issue 21, p2-20. 3p. 1 Chart.

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SHE-NOMS: THEY'RE NOT YOUR MOTHER'S CONSUMER.

• Authors : Meyers, Tiffany

Subjects: WOMEN consumers; RETAIL industry; MARKETING research

• Source: Advertising Age. 10/30/2006, Vol. 77 Issue 44, Special section pS1-S9. 3p. 7 Color Photographs.

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Spanish-language TV upgrades program fare.

• Authors : Zbar, Jeffrey D.

Subjects: TELEVISION broadcasting; HISPANIC American consumers; UNIVISION Communications Inc.

• Source: Advertising Age. 8/24/1998, Vol. 69 Issue 34, pS18-S21. 3p. 6 Color Photographs.

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MARKETERS' MILLENNIAL DILEMMA.

• Authors : Pasquarelli, Adrianne

Subjects: MILLENNIAL consumers; MILLENNIALS; BRAND name products

• Source: Advertising Age. 8/21/2017, Vol. 88 Issue 16, p0012-0012. 1p.

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MILLENNIALS DON'T CARE ABOUT YOUR BRANDS.

• Authors : Pasquarelli, Adrianne

Subjects: BRANDING (Marketing); MILLENNIAL consumers; MILLENNIALS

• Source: Advertising Age. 8/21/2017, Vol. 88 Issue 16, p0014-0014. 1p.

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WINNING BIG.

• Authors : Braiker, Brian

Subjects: ADVERTISING; HISPANIC American consumers; CRAYOLA LLC

• Source: Advertising Age. 7/31/2017, Vol. 88 Issue 15, p3-1. 1p.

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LOSING HISPANIC CONSUMERS? DON'T BLAME TRUMP, BLAME AMAZON.

• Authors : Schultz, E.J.; Pasquarelli, Adrianne

Subjects: HISPANIC American consumers; CONSUMPTION (Economics); RETAIL industryUNITED States

• Source: Advertising Age. 7/31/2017, Vol. 88 Issue 15, p6-1. 1p.

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1990 CONSUMER MAGAZINE DIRECTORY.

Subjects: PERIODICALS; CONSUMERS; MASS mediaUNITED States

• Source: Advertising Age. 9/17/1990, Vol. 61 Issue 38, pC-1-C-9. 9p. 51 Color Photographs.

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MARKETING TECH IS SO BORING— AND IT SHOULD STAY THAT WAY.

• Authors : Wheaton, Ken

Subjects: MARKETING; CONSUMERS; JARGON (Terminology)

• Source: Advertising Age. 10/3/2016, Vol. 87 Issue 19, p0024-0024. 1p.

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NOT JUST FOR RETIREES ANYMORE, HAMMOCKS SEE UPSWING IN SALES.

• Authors : Pasquarelli, Adrianne

Subjects: MILLENNIAL consumers; HAMMOCKS; CONSUMER preferences

• Source: Advertising Age. 8/1/2016, Vol. 87 Issue 15, p0030-0030. 1p.

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CULTURE MOSAIC.

• Authors : Meyers, Tiffany

Subjects: TEENAGE consumers; CONSUMERS; TEENAGERSUNITED States

• Source: Advertising Age. 3/13/2006, Vol. 77 Issue 11, pS-1-S-2. 2p. 3 Color Photographs, 3 Graphs.

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Marketing messages for women fall short.

• Authors : Chura, Hillary; Cardona, Mercedes; Halliday, Jean

Subjects: WOMEN consumers; MARKETING; ADVERTISINGUNITED States

• Source: Advertising Age. 9/23/2002, Vol. 73 Issue 38, p4-14. 2p. 18 Color Photographs, 1 Chart.

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Foreign flavors, mainstream taste.

• Authors : Williamson, Debra Aho

Subjects: FOOD marketing; HISPANIC American consumers; ASIAN American consumersUNITED States

• Source: Advertising Age. 7/8/2002, Vol. 73 Issue 27, SPECIAL REPORT ps-2-s-4. 2p. 3 Color Photographs.

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OPTIMISTIC, EMPOWERED KIDS BACK TO BEING KIDS.

• Authors : Lawler, Edmund O.

Subjects: YOUNG consumers; TEENAGE consumers; SEPTEMBER 11 Terrorist Attacks, 2001UNITED States

• Source: Advertising Age. 2/4/2002, Vol. 73 Issue 5, ps-2-s-5. 2p. 3 Color Photographs.

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Street theater replacing TV.

• Authors : Hill, Julianne

Subjects: TEENAGE consumers; CONSUMERS; YOUTHUNITED States

• Source: Advertising Age. 11/29/1999, Vol. 70 Issue 49, ps12-s13. 2p. 1 Black and White Photograph.

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Brand loyalty opportunities abound.

• Authors : Giegoldt, Laura

Subjects: TEENAGE consumers; HISPANIC American consumers; ADAMS, LorettaUNITED States

• Source: Advertising Age. 8/24/1998, Vol. 69 Issue 34, pS8-S10. 2p.

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IN A WOMAN-RUN WORLD, MARKETERS WILL HAVE TO HIT MEN’S SOFTER SIDE.

• Authors : Crain, Rance

Subjects: MARKETING; WOMEN consumers; MALE consumers

• Source: Advertising Age. 4/18/2016, Vol. 87 Issue 8, p0030-0030. 1p.

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Music event marketing can prove the best catalyst.

• Authors : Fitzgerald, Kate

Subjects: AFRICAN American consumers; HISPANIC American consumers; MARKETING & societyUNITED States

• Source: Advertising Age. 11/17/1997, Vol. 68 Issue 46, ps10-s12. 2p. 2 Color Photographs.

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BOTTOM'S UP! A LOOK AT AMERICA'S DRINKING HABITS.

• Authors : ZMUDA, NATALIE

Subjects: BEVERAGES; CONSUMERS; BEVERAGE industryUNITED States

• Source: Advertising Age. 6/27/2011, Vol. 82 Issue 26, p4-5. 2p. 1 Chart.

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Is cross-cultural an industry breakthrough or threat to ethnic shops?

• Authors : BUSH, MICHAEL

Subjects: ADVERTISING; CONSUMERS; ETHNIC groups -- Social aspectsUNITED States

• Source: Advertising Age. 1/31/2011, Vol. 82 Issue 5, p4-5. 2p.

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Time to rethink your message: Now the cart belongs to Daddy.

• Authors : NEFF, JACK

Subjects: MALE consumers; GROCERY shopping; SHOPPING

• Source: Advertising Age. 1/17/2011, Vol. 82 Issue 3, p1-20. 2p. 1 Chart.

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