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THE CULTURAL CONNECTION.

• Authors : SNYDER BULIK, BETH

Subjects: YOUNG adults; CONSUMER behavior research; HISPANIC American consumersUNITED States

• Source: Advertising Age. 5/14/2012 Ad Age Insights, Vol. 83, p4-4. 19p.

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AHAA AT 10: BUILDING FOR THE FUTURE.

Subjects: ASSOCIATIONS, institutions, etc.; ADVERTISING agencies; HISPANIC American business enterprisesUNITED States

• Source: Advertising Age. 2/19/2007, Vol. 78 Issue 8, pA4-A8. 4p. 8 Color Photographs.

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The Pioneers.

Subjects: MARKET share; HISPANIC Americans in mass media; HISPANIC American consumersUNITED States

• Source: Advertising Age. 2/19/2007, Vol. 78 Issue 8, pA25-A34. 5p.

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View From the Top.

Subjects: HISPANIC American business enterprises; HISPANIC American businesspeople; ADVERTISING agenciesUNITED States

• Source: Advertising Age. 2/19/2007, Vol. 78 Issue 8, pA18-A26. 7p. 11 Color Photographs.

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AMERICA, NEW & IMPROVED.

• Authors : Edmondson, Brad

Subjects: CONSUMERS; POPULATION; MINORITIESUNITED States

• Source: Advertising Age. 1/2/2006, Vol. 77 Issue 1, p31-34. 4p. 1 Color Photograph, 1 Chart, 1 Graph.

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CAN VOD SAVE TV?

• Authors : Atkinson, Claire

Subjects: VIDEO on demand; INTERACTIVE videos; TELEVISION

• Source: Advertising Age. 4/18/2005, Vol. 76 Issue 16, p1-46. 4p. 6 Color Photographs.

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THE CHAOS SCENARIO.

• Authors : Garfield, Bob

Subjects: MARKETING; BUSINESS communication; DIGITAL communications

• Source: Advertising Age. 4/4/2005, Vol. 76 Issue 14, Preceding p1-1. 4p. 11 Color Photographs, 4 Graphs.

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MARKETERS: BEWARE THE COUPON MOM.

• Authors : PATEL, KUNUR

Subjects: WOMEN consumers; COUPONS (Retail trade); SHOPPING

• Source: Advertising Age. 7/11/2011, Vol. 82 Issue 27, p1-13. 4p.

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Consumer forecast.

• Authors : Gervey, Gen; Lin, Judy

Subjects: CONSUMER attitudes; MARKET surveys; ADVERTISINGUNITED States

• Source: Advertising Age. 1999 Special Issue, Vol. 70, p14-22. 5p. 1 Color Photograph, 2 Charts, 21 Graphs.

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Hispanic Creative Advertising Awards.

• Authors : Cardona, Mercedes M.; Wentz, Laurel; Ryan, Mike

Subjects: ADVERTISING awards; HISPANIC American consumers; MARKET segmentationUNITED States

• Source: Advertising Age. 8/30/1999, Vol. 70 Issue 36, special section pS2-S14. 9p. 43 Color Photographs.

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FACE REALITY OF NEW DEMO.

Subjects: MULTICULTURALISM; MARKETING; AFRICAN American consumersUNITED States

• Source: Advertising Age. 11/19/2001, Vol. 72 Issue 47, ps4-s8. 3p. 12 Color Photographs.

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What makes women click?

• Authors : Garrubbo, Gina

Subjects: WOMEN consumers; INTERNET advertising; INTERNET marketingUNITED States

• Source: Advertising Age. 2/2/1998 Supplement Online Media, Vol. 69, p12A-14A. 3p. 5 Color Photographs.

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Spanish-language TV upgrades program fare.

• Authors : Zbar, Jeffrey D.

Subjects: TELEVISION broadcasting; HISPANIC American consumers; UNIVISION Communications Inc.

• Source: Advertising Age. 8/24/1998, Vol. 69 Issue 34, pS18-S21. 3p. 6 Color Photographs.

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SHE-NOMS: THEY'RE NOT YOUR MOTHER'S CONSUMER.

• Authors : Meyers, Tiffany

Subjects: WOMEN consumers; RETAIL industry; MARKETING research

• Source: Advertising Age. 10/30/2006, Vol. 77 Issue 44, Special section pS1-S9. 3p. 7 Color Photographs.

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U.S. CONSUMER -- LIKE NO OTHER ON THE PLANET.

• Authors : Francese, Peter

Subjects: CONSUMER behavior; CONSUMPTION (Economics); POPULATIONUNITED States

• Source: Advertising Age. 1/2/2006, Vol. 77 Issue 1, p3-5. 3p. 1 Color Photograph, 2 Charts.

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Learning curve.

• Authors : Meyers, Tiffany

Subjects: MARKETING; YOUNG adults; YOUNG consumersUNITED States

• Source: Advertising Age. 2/21/2005, Vol. 76 Issue 8, p1-8. 3p. 2 Color Photographs, 4 Graphs.

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Beer battle moves to bodega as brewers seek out Hispanics.

• Authors : SCHULTZ, E. J.

Subjects: BEER industry; HISPANIC American consumers; ALCOHOL & Hispanic Americans

• Source: Advertising Age. 5/23/2011, Vol. 82 Issue 21, p2-20. 3p. 1 Chart.

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Roundtable: Web ads get a move on.

Subjects: ADVERTISING; INTERNET advertising; SKIPPER, John

• Source: Advertising Age. 11/3/2003, Vol. 74 Issue 44, pS-2-S-6. 3p. 2 Color Photographs.

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White Bread, USA.

• Authors : Neff, Jack

Subjects: TEST marketing; MARKETING research; DEMOGRAPHYUNITED States

• Source: Advertising Age. 7/9/2001, Vol. 72 Issue 28, preceding p1-13. 3p. 3 Color Photographs.

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This Ad's for You.

• Authors : Carmichael, Matt

Subjects: INTERNET advertising; INTERACTIVE television; ADVERTISING

• Source: Advertising Age. 2000 Special Issue, Vol. 71, p105-107. 3p. 1 Color Photograph.

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MLB pins future on Generation Y.

• Authors : Petrecca, Laura; Cuneo, Alice Z.; Halliday, Jean

Subjects: MAJOR League Baseball (Organization); ADVERTISING; BASEBALLUNITED States

• Source: Advertising Age. 4/3/2000, Vol. 71 Issue 14, p1-32. 3p. 2 Color Photographs, 1 Chart, 1 Graph.

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Miller reconsiders gay-themed TV spot.

• Authors : Chura, Hillary

Subjects: BEER advertising; TELEVISION advertising; MILLER Brewing Co.UNITED States

• Source: Advertising Age. 7/12/1999, Vol. 70 Issue 29, p3-53. 3p.

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MARKETERS' MILLENNIAL DILEMMA.

• Authors : Pasquarelli, Adrianne

Subjects: MILLENNIAL consumers; MILLENNIALS; BRAND name products

• Source: Advertising Age. 8/21/2017, Vol. 88 Issue 16, p0012-0012. 1p.

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MILLENNIALS DON'T CARE ABOUT YOUR BRANDS.

• Authors : Pasquarelli, Adrianne

Subjects: BRANDING (Marketing); MILLENNIAL consumers; MILLENNIALS

• Source: Advertising Age. 8/21/2017, Vol. 88 Issue 16, p0014-0014. 1p.

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LOSING HISPANIC CONSUMERS? DON'T BLAME TRUMP, BLAME AMAZON.

• Authors : Schultz, E.J.; Pasquarelli, Adrianne

Subjects: HISPANIC American consumers; CONSUMPTION (Economics); RETAIL industryUNITED States

• Source: Advertising Age. 7/31/2017, Vol. 88 Issue 15, p6-1. 1p.

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