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Language : english Publication : advertising age Publisher : crain communications inc. (mi) Filter by : Subject Phrase

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Periodical

MARKETERS SKIP THE CROWD, SEEK OUT THAT ONE SPECIAL CONSUMER.

Authors : PAREKH, RUPAL

Subjects: *ADVERTISING campaigns; *MARKETING management; *CONSUMERSHONDA Motor Co. Ltd. ; RPA (Company)

Source: Advertising Age. 12/5/2011, Vol. 82 Issue 43, p3-19. 2p.

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Periodical

BOTTOM'S UP! A LOOK AT AMERICA'S DRINKING HABITS.

Authors : ZMUDA, NATALIE

Subjects: *BEVERAGES; *CONSUMERS; *BEVERAGE industryUNITED States

Source: Advertising Age. 6/27/2011, Vol. 82 Issue 26, p4-5. 2p. 1 Chart.

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Periodical

Is cross-cultural an industry breakthrough or threat to ethnic shops?

Authors : BUSH, MICHAEL

Subjects: *ADVERTISING; *CONSUMERS; *ETHNIC groupsUNITED States

Source: Advertising Age. 1/31/2011, Vol. 82 Issue 5, p4-5. 2p.

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Periodical

NO MORE JOE CONSUMER IN AMERICA.

Authors : Johnson, Bradley

Subjects: *DEMOGRAPHIC surveys; *CENSUS; *CONSUMERSUNITED StatesFRANCESE, Peter

Source: Advertising Age. 10/12/2009, Vol. 80 Issue 34, p1-21. 2p. 1 Chart.

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Periodical

Marketers fear frugality may just be here to stay.

Authors : Ives, Nat ; Neff, Jack; Zmuda, Natalie

Subjects: *MARKETING executives; *CONSUMER behavior; *CONSUMERSUNITED StatesPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG; HOME Depot Inc. 072271711 HOME Depot Inc. HOME Depot Inc. 072271711 072271711 HOME Depot Inc. 072271711 HD

Source: Advertising Age. 6/1/2009, Vol. 80 Issue 20, p1-51. 2p.

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Periodical

Credit-card issuers to market to 'deadbeats'

Authors : Bulik, Beth Snyder

Subjects: *CREDIT card fees; *CONSUMER credit laws; *CONSUMERSUNITED StatesOBAMA, Barack, 1961-

Source: Advertising Age. 5/25/2009, Vol. 80 Issue 19, p4-18. 2p.

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Periodical

Ad effort can't rescue economy--at least not yet.

Authors : Neff, Jack

Subjects: *CONSUMER confidence; *CONSUMERS; *PUBLIC service advertisingUNITED States

Source: Advertising Age. 3/23/2009, Vol. 80 Issue 10, p1-30. 2p.

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Periodical

Why Walmart's winning: Gas prices pump up retailer's sales.

Authors : Neff, Jack

Subjects: *GAS prices; *CORPORATE finance; *RETAIL industry statisticsWAL-Mart Stores Inc. 051957769 WAL-Mart Stores Inc. WAL-Mart Stores Inc. 051957769 051957769 WAL-Mart Stores Inc. 051957769 WMT

Source: Advertising Age. 12/8/2008, Vol. 79 Issue 45, p1-23. 2p. 2 Maps.

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Periodical

One-way media lost the election as cable, interactive dominated.

Authors : Learmonth, Michael

Subjects: *MASS media & politics; *INTERNET & politics; *CONSUMERSUNITED States

Source: Advertising Age. 11/10/2008, Vol. 79 Issue 42, p1-56. 2p.

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Periodical

Public might cut cord on landlines, cable TV.

Authors : Neff, Jack

Subjects: *TELECOMMUNICATION systems; *CONSUMERS; *PERSONAL communication service systemsUNITED States

Source: Advertising Age. 10/27/2008, Vol. 79 Issue 40, p3-27. 2p.

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