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Few direct efforts target Hispanics.

• Authors : Krol, Carol

Subjects: *HISPANIC American consumers; *DIRECT marketing; *DIRECT mail advertisingUNITED States

• Source: Advertising Age. 8/24/1998, Vol. 69 Issue 34, pS4-S6. 2p. 1 Chart.

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Ad effort can't rescue economy--at least not yet.

• Authors : Neff, Jack

Subjects: *CONSUMER confidence; *CONSUMERS; *PUBLIC service advertisingUNITED States

• Source: Advertising Age. 3/23/2009, Vol. 80 Issue 10, p1-30. 2p.

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A Look at Today's Consumer.

Subjects: *CONSUMERS; *CONSUMER behavior; *WHITE collar workersUNITED States

• Source: Advertising Age. 6/23/2008, Vol. 79 Issue 25, pC3-C14. 2p. 2 Charts.

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Advertisers shifting from a simple-minded approach.

• Authors : Dobrow, Larry

Subjects: *MALE consumers; *TARGET marketing; YOUNG menUNITED StatesAMERICAN Dad! (TV program)...

• Source: Advertising Age. 5/22/2006, Vol. 77 Issue 21, pS2-S3. 2p. 2 Color Photographs.

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P&G kisses up to the boss: consumers.

• Authors : Neff, Jack

Subjects: *CONSUMERS; *CONSUMER research; *MARKETING researchPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG

• Source: Advertising Age. 5/2/2005, Vol. 76 Issue 18, p18-20. 2p. 4 Color Photographs.

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Getting along with the new boss - the consumer.

• Authors : Lafley, A.G.¹

Subjects: *CONSUMER behavior; *CONSUMERS; *ADVERTISINGUNITED StatesPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG

• Source: Advertising Age. 3/28/2005, Vol. 76 Issue 13, p24-91. 2p. 1 Color Photograph.

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Would you like a long walk with those fries? Yes.

• Authors : Macarthur, Kate

Subjects: *CONSUMERS; FAST food restaurants; NUTRITIONUNITED States

• Source: Advertising Age. 3/21/2005, Vol. 76 Issue 12, p1-34. 2p. 1 Color Photograph.

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Boy-toy peddler Best Buy seeks balance with women's health store.

• Authors : Frazier, Mya

Subjects: *WOMEN consumers; *RETAIL storesMINNEAPOLIS (Minn.); MINNESOTABEST Buy Co. Inc. BEST Buy Co. Inc. BEST Buy Co. Inc. BBY

• Source: Advertising Age. 3/14/2005, Vol. 76 Issue 11, p4-40. 2p. 3 Color Photographs.

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Events, promo push: Miller unleashes $165M bar bender.

• Authors : Arndorfer, James B.

Subjects: *YOUNG adult consumers; *BRAND equity; *SALES promotionUNITED StatesMILLER Brewing Co. MILLER Brewing Co. MILLER Brewing Co. 036970809

• Source: Advertising Age. 11/1/2004, Vol. 75 Issue 44, p1-61. 2p.

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Arcade craze swings into the living room.

• Authors : Bulik, Beth Snyder

Subjects: *CONSUMERS; *TARGET marketing; VIDEO gamesUNITED StatesKONAMI Corp. of America

• Source: Advertising Age. 6/28/2004, Vol. 75 Issue 26, p3-52. 2p. 1 Color Photograph.

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